1.Marketing Masterclass

12.30pm - 1.30pm

Meaningful marketing on a shoestring budget - In this interactive workshop, you’ll learn that it is possible to send the right message to the right people and not have it cost the earth. In a world where business owners are presented with a million marketing options, how do you choose the best ways to communicate to your target customer? Create a one-page marketing plan specifically for your business and budget.

In this workshop we'll discuss the following:

• Defining your ideal customer
• Determining your unique selling points
• How to decide what you'll spend your limited marketing dollars on
• Suggestions for some killer free or cheap marketing activities for your small business

We're going to whip through a lot of this, so you'll need to stay alert which is why we're the first workshops of the day. Bring your A game, an open mind, and a willingness to question everything you thought you knew about marketing. Hint, it's not advertising.

Presented by Sam Denmead, Green Hat Tourism

2. Enriching the Customer Experience

1.30pm - 2.30pm

Tasmania has unique natural beauty, abundant wildlife, unspoilt wilderness and sophisticated food and wine. As stated in the Tasmanian Visitor Engagement Strategy [2016], the key to connecting visitors with these special places is imperative. High quality visitor engagement plays a critical role in enhancing the overall visitor experience through creating a positive image of Tasmania, providing a hospitable and friendly welcome and by supporting genuine, authentic experiences. It presents an opportunity to inspire visitors to explore the tourism product that is distinctive to Tasmania including cultural heritage, high quality product, natural environment and most importantly – our people.

It presents an opportunity to inspire visitors to explore amazing tourism products that are distinctive to Tasmania including our food and drink experiences, our natural environment, our cultural heritage and most importantly - our people.

The workshop will incorporate key ‘take-home’ messages via a range of mediums and include:

• How to provide professional, yet personalised customer service experiences
• How to truly engage with your visitors
• How to incorporate the ‘Experience Economy’ into your workplace
• How to create a ‘Sense of Place’
• How to become an advocate for your business, your region and Tasmania.
  

Presented by Larni Davies, Tasmanian Guide Agency

3. Accommodation Boost

2.45pm - 3.45pm

In this workshop David will help you devise some new ways of improving your business - both for the guests and visitors - and especially for us. Accommodation Boost will focus on delivering the right experience to the right target market, how to value add rather than discount where appropriate and how to manage yield throughout the year.

Presented by David Reed, Cod Rock Apartments

4. Social Media Springboard

3.45pm - 4.45pm

You are probably using social media as part of your marketing mix but are you maximising its potential?

Learn from social media experts from Kingthing Marketing on how to get your business found online, successfully! They will also be answering the age-old questions of what do I say, 'when do I say it’, ‘how many times a week do I post,’ and ‘what if someone posts a negative comment on my account? ’If you haven’t heard all about content being King, you will after this workshop with Kingthing Marketing, they will ensure that you never run out of something to post about ever again.

Presented by: Rob King, Kingthing Marketing

Supported by: The Department of State Growth, Digital Ready program

Note: if you can't attend this workshop or want to do some reading ahead of the workshop, check out all the great resources available online for you here.