Tourism Industry Coincil Tasmania

Tasmania's world-beating Tourism and Wine sectors represent two of our State's great success stories.

The parallels between our two sectors are striking; we are both made up by small passionate owner-operators, and committed larger operators, working together on strengthening Tasmania's brand as a visitor destination and a wine producer of high quality.

We also each face challenges in managing volume and maximising yield, while protecting what makes our products and experiences so special and unique in the world.

The Tasmanian tourism and wine sectors are also increasingly invested in one and other. Wine is now a major visitor drawcard to Tasmania and especially our regional areas, while visitor growth brings more customers directly to the cellar door.

To celebrate and consider the future of Tasmania's burgeoning Wine Tourism Sector, TICT and Wine Tasmania invite our industry friends to join together for our inaugural 'Blend'' - a celebration of wine tourism.

Blend outstanding wine, fine food and insightful conversation in the stunning surrounds of the iconic Josef Chromy Wines.

Featuring guest speakers:

  • Peter McAtamney from Wine Business Solutions on the potential of wine-based tourism to a region, including practical examples for Tasmania from South Africa and New Zealand.
  • David LeMire MW, Sales & Marketing with Shaw & Smith, sharing real life examples of wine businesses that have focussed on cellar door and direct wine sales through visitor experiences and events to maximise yield.

TICT and Wine Tasmania will also be launching their inaugural joint Action Plan for Growing Tasmania's Wine Tourism Sector.

This is a gathering for all who are aspire for Tasmania to emerge as one of the world's premier wine tourism destinations. If you are a tourism business in a region where wine is an important drawcard, or if you are a cellar door looking to grow your visitor numbers and direct sales, join for a 'blending' of tourism, wine, tips and insights.

Blend: Wine + Tourism

Thursday 27 June 2019
12.30 - 3.00pm

Josef Chromy Wines
370 Relbia Road, Relbia

Lunch + Wine + Conversation (all Inclusive)


Wine Tasmania Members $99
TICT Accredited Operators & Members $99
General $119
Table of 10 $1,070
(GST Inclusive)