Tourism Industry Coincil Tasmania


Our small but passionate team is committed to progressing the Industry Council’s agenda for, and on behalf of, the Tasmanian tourism industry.

Luke Martin

Chief Executive Officer

Luke reports directly to the Industry Council, implementing the organisation’s policy agenda. He represents TICT to all levels of government, in the media and across the Tasmanian community. 

Luke was appointed Chief Executive Officer of the Tourism Industry Council Tasmania in March 2011. He joined TICT with a diverse range of experiences across government, the corporate and community sectors, including a stint as a political staffer in the offices of Tasmanian Premiers Jim Bacon and Paul Lennon, a period working with TasCOSS, the peak body for the Tasmanian community services sector, before crossing over to work for a leading national corporate affairs firm in Tasmania and then South Australia. He also served as an Alderman on Glenorchy City Council from 2009 – 14.  

Nadine Cove

Industry Services Adviser

Nadine joined TICT in 2016 and works part-time, supporting operators in Southern Tasmania to achieve Tourism Accreditation. 

While she may be new to Tasmania, Nadine is no stranger to the tourism industry. She began her career in NSW with Blue Mountains Tourism, before relocating to Sydney to further her tourism work experience and studies.

Michaela Lamprey 

Industry Services Coordinator

Michaela joined TICT in July 2017 following a diverse series of roles in politics, real estate and communications. 

Michaela keeps TICTs administration and events running smoothly. 

Sam Denmead

Tasmanian Tourism Awards Coordinator 

Sam Denmead of Green Hat Tourism is coordinating the 2017 Tasmanian Tourism Awards Program. 

Sam is a highly experienced tourism consultant, past operator and marketer, and has won Tasmanian Tourism Awards. 

Hayley Sice

Industry Services Assistant

Hayley has recently joined TICT in a part-time capacity supporting our accreditation and Star Ratings Programs.

Hayley has extensive experience in the Tasmanian tourism industry having started her tourism career at Stanley Seaview Inn before joining Federal Group where she worked for several years at Cradle Mountain Chateau and Saffire Freycinet.