Tourism Industry Coincil Tasmania


Our small but passionate team is committed to progressing the Industry Council’s agenda for, and on behalf of, the Tasmanian tourism industry.

Luke Martin

Chief Executive Officer

Luke reports directly to the Industry Council, implementing the organisation’s policy agenda. He represents TICT to all levels of government, in the media and across the Tasmanian community.

Luke was appointed Chief Executive Officer of the Tourism Industry Council Tasmania in March 2011. He joined TICT with a diverse range of experiences across government, the corporate and community sectors, including a stint as a political staffer in the offices of Tasmanian Premiers Jim Bacon and Paul Lennon, a period working with TasCOSS, the peak body for the Tasmanian community services sector, before crossing over to work for a leading national corporate affairs firm in Tasmania and then South Australia. He also served as an Alderman on Glenorchy City Council from 2009 – 14.

Christine Pritchard

Industry Services Adviser

Christine works full-time in the north, north-west, west coast and east coast. With a career spanning over 30 years in Tasmania’s tourism industry, she brings a wealth of experience when supporting operators to achieve Tourism Accreditation, Star Ratings and assisting with ReviewPro.

Christine has worked in Business Development, Sales and Marketing for a number of national hotel chains, she is the Founding Secretary of the Launceston Tamar Valley Tourism Association, previous President and current Secretary of Skal Club of Launceston and is on the committee of Women in Tourism Launceston.

Nadine Cove

Industry Services Adviser

Nadine is no stranger to the tourism industry kicking off her career in NSW with legendary Blue Mountains Tourism, before heading to Sydney to continue her tourism career and studies. During this time she developed tourism product for the inbound marker and was instrumental in establishing an Inbound Tourism curriculum with Sydney Institute of Technology all while studying Tourism, Hospitality and Event Management and working on several Tourism Australia research projects.

Nadine has also worked in travel and lifestyle publishing, tourism event management, owned and operated a bespoke guesthouse, cafes, restaurants and catering companies, worked across all departments of five-stars as well as lectured in hospitality, travel and tourism and has held several tourism industry board positions. Nadine has previously judged the Australian tourism awards with Tourism NSW, both regional and state levels and Tourism VIC as a judge and mentor.

Michaela Lamprey

Corporate Affairs Manager

With a background in marketing and communications, Michaela joined TICT in July 2017 following a diverse series of roles in Federal Politics and private enterprise.

Michaela manages TICT’s partnerships and events including the Tasmanian Tourism Awards Gala and the Tasmanian Tourism Conference. Michaela is a member of the Skal Club of Hobart and a Tasmanian Tourism Awards Judge.

Sam Denmead

Quality Tourism Program Coordinator

Sam Denmead of Green Hat Tourism coordinates our annual Tasmanian Tourism Awards Program and the Quality Tourism Roadshow, in addition to other special projects.

Sam is a highly experienced tourism consultant and marketer. She has previously operated her own successful tourism businesses, winning Tasmanian Tourism Award, so she is well placed to support and mentor awards entrants �

Hayley Sice

Industry Services Adviser

Hayley joined TICT in 2017 and works part-time in the South supporting operators with accreditation, Star Ratings and ReviewPro, in addition to coordinating Tourism Futures, the Tasmanian Tourism Conference Program exclusive for Tourism & Hospitality VET Students.

Hayley has extensive experience in the Tasmanian tourism industry, commencing her career at Stanley Seaview Inn before joining Federal Group working at Cradle Mountain Chateau and Saffire Freycinet for several years.