Tourism Industry Coincil Tasmania

The Tourism Collective: Celebrating Tasmanian Women working in Tourism

2020 Coal River Farm
2020 Coal River Farm

Held around International Women's Day on March 8, The Tourism Collective is the Tasmanian tourism industry's major annual celebration recognising the leadership, service and impact of women on our industry and Tasmania's visitor economy.

Women make up the majority of Tasmania's tourism and hospitality workforce, with thousands of Tasmanian women working across the industry in every part of the State delivering great experiences to our visitors. Women also represent the bulk of young Tasmanians entering tourism and hospitality training programs, aspiring to a career in our dynamic and growing visitor economy.

But on average women in our industry earn less than their male counterparts, work fewer hours and are under-represented in senior executive and leadership positions. As a Tourism Collective, we all have a part to play in making our industry truly inclusive, representative and equitable for all who are a part of it, and this means responding to the barriers only women confront through their tourism career.


The fifth Tourism Collective event was held at the newly established Franklin Wharf Function Centre with close to 200 guests in attendance. We had two keynote addresses, from Jill Skromanis, a diversity, inclusion and organisational development specialist, and Lauren Cameron, Managing Director at Moo Brew.


The fourth Tourism Collective featured a keynote address from leading Tasmanian tourism professional, Sam Denmead, and a Q&A with Tourism Australia's Managing Director, Pip Harrison. The event was replicated in both Hobart and Launceston, with around 200 tourism professionals and industry stakeholders attending the two events.


The third Tourism Collective event was held at Woolmer's Estate in Northern Tasmania on Friday 5 March 2021, featuring the recently retired Queensland Minister for Tourism, the Hon Kate Jones MP, and Tasmanian Hospitality Legend, Kim Seagram AM. Click here to review Kate and Kim's exceptional speeches.


The second Tourism Collective event at Coal River Farm featured key note addresses from Tasmanian-born, Sarah Clark, Managing Director of Intrepid in Australasia, along with Anne Greentree, Director of the Visitor Economy for the Tasmanian Government.


Our inaugural Tourism Collective in 2019 featured an outstanding address from one of Australia's leading business executives, Andrea Staines. Andrea as the first Australian woman to serve as CEO in the notoriously male-dominated Australian aviation industry, and is today one of Australia's most in-demand non-executive directors, including serving on the board of Tourism Australia.