Tourism Industry Coincil Tasmania

Tasmania’s towns and villages are where our visitors find the real Tasmania – the characters, the quirky personalities, the history and stories, that make exploring our state so rewarding.

Our towns are also where our tourism dollars are best spent – supporting local businesses and local jobs, and keeping our regional communities vibrant for everyone.

This competition is an opportunity for Tasmanian towns of all sizes to showcase what makes their special part of Tassie such an amazing visitor destination in its own right. It is also about having your town recognised as a place where tourism operators, businesses, and the local community band together to make your town the very best destination it can be.

Nominations are open to any city or town, specifically relating to geographical towns and population centres, not Local Government Areas.

In 2022, there are three categories, including a new category for towns with populations under 1,500:

  • The Spirit of Tasmania Top Tourism Town Award for populations over 5,000
  • The TasVacations Small Tourism Town Award for populations under 5,000, but greater than 1,500
  • The Tasmania Travel Guides Tiny Tourism Town Award for populations under 1,500
    (ABS census data should be referenced to determine population size.)

Entries are open to Accredited Visitor Information Centres, Local Councils, 'DAP' Groups, Local Tourism Associations, and Regional Tourism Organisations.

Each entry must feature:

  • A travel/tourism-focused website showcasing the town and its tourism operators, including an online booking functionality
  • A feature-style editorial
  • A short vignette
  • A travel itinerary
    (See below for further details)

A nomination fee of $99 applies to all categories, and submissions must be completed via the Quality Tourism Framework portal.

All entries are profiled extensively by TICT and our Tassie's Top Tourism Towns major sponsors.

  • Spirit of Tasmania will promote all entries on their website, social media accounts and a dedicated EDM.
  • TICT will promote all entries through our industry media channels, and Regional Tourism Organisations and industry partners will promote entries from within their region.
  • TasVacations will promote each winner in a full-page listing in the TASMANIA Holiday Book (due for release in October, with validity through until March 2024), inclusion on their website homepage banner for one month, inclusion in their monthly trade EDM to a database of 1,000 national travel agents, and through their social media channels.
  • Tasmania Travel Guides will promote each winner in a half-page editorial each in their 2022/2023 statewide guide.
  • TICT will provide each winner with a $1,000 cash grant to invest in signage and other promotional collateral to promote their town as one of Tassie's Top Tourism Towns.

The Tassie's Top Tourism Town program forms part of the national search for Australia's Top Tourism Towns - with Tasmania's three category winners to be re-judged alongside the Top Towns in every state and territory to determine Australia's Top Tourism Towns for 2022.

Entry Requirements

  • Town Introduction

Media and promotional information, a URL for your town's website featuring bookable attractions and accommodation, and an overview of the town, including its commitment to tourism and your identified target market.

  • A Snappy Editorial Article

A short editorial article of up to 800 words on why visitors should come to your town or city, and what they could experience during their visit. The article should be written in the style of a feature article for print or online media, and be accompanied by six high-quality images.

Here's some inspiration:

Gourmet Traveller - Launceston

Luxury Travel Mag - Madagascar

Get Lost Magazine - Bruny Island

Both a Word and PDF version of the article must be submitted. Images must be high-resolution PNG files, and free of copyright.

  • A Short Video

A 30-second to two-minute promotional video clip highlighting the key attractions and experiences in your town or city.

The finalists' videoes will feature on major social media channels, with the incentive to encourage viewers and supporters to vote for your town.

The video can be professionally produced, or simply something done creatively through a smart phone or GoPro - just make it fun and interesting, and highlight what's special about your town and why people should visit it.

Something like this:

Lonely Planet – Why you should visit Margaret River

The video must be submitted in MP4 format, wide-screen and high-definition. It must be suitable for public viewing and cannot infringe on the intellectual property, privacy, publicity, ownership or any other legal or moral rights of any third party.

  • An Engaging Visitor Itinerary

An itinerary, including accommodation and activities, for a defined target market (e.g. two adults and two children), for the number of days/nights as per your category requirements:

  • Top Tourism Town: 4 days/3 nights
  • Small Tourism Town: 3 days/2 nights
  • Tiny Tourism Town: 2 days/1 night

A couple of great examples:

Luxury Travel Magazine - Self Drive Tasmania

Intrepid Travel – Sydney to Cairns Itinerary

Entrants must submit a text version (additional PDF version optional) of the itinerary.

  • Customer Review Score

Provide the name and TripAdvisor URL for the accommodation and attractions highlighted in your entry - these will be used to determine your consumer review score.

  • Top Tourism Town: 5 of each
  • Small Tourism Town: 3 of each
  • Tiny Tourism Town: 2 of each

The entrant must have approval from each accommodation/attraction for the state program to create/access a ReviewPro account and obtain the GRI.

Key Dates

Nominations Open

15 February 2022

Online

Information Session

4 March 2022

Online - Live and Recorded

Nominations Close

28 March 2022

Online

Submissions Due

15 May 2022

Online

Winners Announced

3 June 2022

Online

Judging Process

The judging process will be overseen by the state/territory Chair of Judges. There are three components to the judging process which will determine each town's overall score:

  1. Submission Review - a panel of three experienced judges will review the written submission (including article, video and itinerary) and score individually. These scores will be combined and averaged to determine your the submission review score. The submission review is worth 65% of the total score available.
  2. Consumer Vote - the public will be invited to vote for their favourite town across all three categories, and the resulting consumer vote will be worth 25% of the total score available.
  3. Customer Review - in order to gain a perspective from visitors who have visited and experienced the town, a GRI for each town's listed accommodation and activities will be obtained from ReviewPro. A GRI is an online reputation score based on review data collected from over 175 online travel agencies. The GRI from each accommodation and activity featured in the town's itinerary will be combined and averaged to determine the customer review score. The customer review is worth 10% of the total score available.

More information on each criteria, and the weighting of the submission is available below.

Tassie's Top Tourism Town is an initiative of TICT with thanks to our partners:

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For more information or help with submitting your entry, contact tourismawards@tict.com.au