Tasmania’s towns and villages are where our visitors find the real Tasmania – the characters, the quirky personalities, the history and stories, that make exploring our state so rewarding.
Our towns are also where our tourism dollars are best spent – supporting local businesses and local jobs, and keeping our regional communities vibrant for everyone.
This competition is an opportunity for Tasmanian towns of all sizes to showcase what makes their special part of Tassie such an amazing visitor destination in its own right.
It is also about having your town recognised as a place where tourism operators, businesses, and the local community band together to make your town the very best destination it can be.
In 2021, there were two categories:
- Spirit of Tasmania Small Tourism Town - for populations under 5,000
- RACT Top Tourism Town Award - for populations over 5,000
Entries are open to Visitor Information Centers, Local Tourism Associations, Chambers of Commerce, Councils, or motivated groups of local operators passionate about elevating the profile of their town.
All entries are profiled extensively through social media.
Entrants and winners of both categories feature on RACT marketing channels, including Journeys Magazine, RACT eNews and RACT social media accounts.
Spirit of Tasmania promotes all entries on their website, social media accounts and a dedicated EDM, and TICT promotes entries through our industry media channels. Your Regional Tourism Organisations and industry partners also support entries from their region.
In 2021, the Tassie's Top Tourism Town program formed part of the national search for Australia's Top Tourism Towns - with Tasmania's two winners being judged alongside the Top Towns in every state and territory.
Each town is required to submit three pieces of content showcasing what's unique and special about the town, and why visitors should visit.
- A Snappy Editorial Article
A short editorial article on why visitors should come to your town or city and what they could experience during their visit.
The article can be up to 500 words and should be written in the style of a feature article for a print or online newspaper or magazine. It must be accompanied by six high-quality images highlighting the top attractions in your town.
A few great examples:
- A Short Video
A 30-second to two-minute promotional video clip highlighting the key attractions and experiences in your town or city.
The finalists' video will feature on major social media channels, with the incentive to encourage viewers and supporters to vote for your town.
The video can be professionally produced, or simply something done creatively through a smart phone or GoPro - just make it fun and interesting, and highlight what's special about your town and why people should visit it.
Something like this:
- An Engaging Visitor Itinerary
A short self-drive itinerary that starts and finishes in your town, and showcases your local and nearby attractions, experiences, accommodation and dining options.
The itinerary should be for three to four days, starting and finishing in your town. As part of the itinerary, define your target market for your trip, and outline a fun and engaging itinerary to explore the best of your town and its surrounds.
Here's some inspiration:
This year we are excited to partner with RACT & Spirit of Tasmania who are providing an excellent opportunity to expose our Top Tourism Town entries to a wide audience.
The 2021 winners of Tassie’s Top Tourism Town, Tassie’s Top Small Tourism Town & People’s Choice received:
- Publication in the August/September issue of Journeys Magazine which is distributed to over 118,000 Tasmanian house holds
- Publication in the August/September edition of Digital Journeys which is sent to 97,000 members
- Publication in the June edition of RACT eNews which is sent to over 104,000 members
- Content uploaded to the RACT website with over 63,000 sessions every month
- Content shared on RACT social media accounts with over 19,000 Facebook followers, and 3,300 following on Twitter and Instagram
- Content shared on Spirit of Tasmania social media accounts with over 98,000 Facebook followers and 8,000 following on Instagram
- Content shared on Spirit of Tasmania website
- Dedicated EDM to Spirit of Tasmania newsletter subscribers
- They will also be especially recognised at the prestigious 2021 Tasmanian Tourism Awards Gala in November
- They will also go on to represent Tasmania as finalists alongside other Top Tourism Towns from other Australian states and territories in the inaugural Australia's Top Tourism Town, to be announced later this year. This will be a major national industry event, with support from Tourism Australia and the Australian Government
- Spirit of Tasmania Small Tourism Town Winner will receive $2,000 to put towards promoting their win
- RACT Top Tourism Town Winner will receive $2,000 to put towards promoting their win