Tourism Industry Coincil Tasmania

Please note:

It may seem a long way off right not, but soon enough we will be in a post-COVI19 crisis phase of rebuilding our tourism industry and welcoming visitors into our regional towns.

It is likely the first phase of our re-opening to the world will be to Tasmanians and activating our local intrastate market. Encouraging Tasmanians – when it is safe to do so – to get out and rediscover our own magnificent backyard.

For this reason, we are going continue the search for the Spirit of Tasmania Tassie’s Top Tourism Town.

We think this is something constructive and positive local tourism associations, council tourism officers and passionate groups of operators can do over the next few weeks and months to give their tourism destination a great position to bounce back strongly and quickly from COVID-19

We are waiving the entry fee so all you’ll need to do is get creative with the entry application which highlights your town’s amazing visitor experience.

Tasmania’s towns and villages are where our visitors find the real Tasmania – the characters, the quirky personalities, the history and stories, that make exploring our State so rewarding.

Our towns are also where our tourism dollars are best spent – supporting local businesses and local jobs, and keeping our regional communities vibrant for everyone.

This year TICT and Spirit of Tasmania are out to find 'Tassie's Top Tourism Towns' – those Tassie towns that offer an amazing visitor experience, and where tourism operators, businesses, and the local community, band together to make their town the very best destination they can be.

There are two categories:

  • Spirit of Tasmania Top Tourism Town (Population above 5,000)
  • Spirit of Tasmania Small Tourism Town (Population less than 5,000)

Entries are open to a Visitor Information Centre, Local Tourism Association, Local Council, or motivated groups of local operators passionate about elevating the profile of their town.

All finalists in both categories will feature on Spirit of Tasmania's marketing channels, as well as through The Mercury Newspaper.

Our two category winners will feature in a Spirit of Tasmania marketing campaign, a TasVacations Marketing package promoting their town, a cash prize from TICT to invest in marketing and promoting your town.

They will also go on to represent Tasmania alongside the Top Tourism Towns from all other Australian States and Territories, with the chance to be named Australia's Top Tourism Town, at a national event in Canberra later this year.

This is your chance to put your town up in lights and celebrate the value of tourism to your community.

How to Enter?

Tassie's Top Tourism Towns is all about showcasing and celebrating with engaging content what makes our towns so unique and special.

All the details for entering are available in the Top Tourist Town Entrant Guidelines, along with entry requirements and tips to complete the very best entry.

All entrants must submit with their nomination:

  • A Snappy Editorial Article

A short editorial article on why visitors should come to your town or city and what they could experience during their visit.

The article can be up to 500 words and should be written in the style of a feature article for a print or online newspaper or magazine. It must be accompanied by six high-quality images highlighting the top attractions in your town.

A few great examples:

Gourmet Traveller - Launceston

Luxury Travel Mag - Madagascar

Get Lost Magazine - Bruny Island

  • A Short Video

A 30-second to 2-minute promotional video clip highlighting the key attractions and experiences in your town or city.

The finalists video will feature on major social media channels, with the incentive to encourage viewers and supporters to vote for your town. (see below).

The video can be professionally produced, or simply something done creatively through a smart phone or Go Pro - just make it fun, interesting, and highlighting what's special about your town and why people should visit it.

Something like this:

Lonely Planet – Why you should visit Margaret River

  • An Engaging Visitor Itinerary

A short self-drive itinerary that starts and finishes in your town, and showcases your local and nearby attractions, experiences, accommodation and dining options.

The itinerary should be for 3 to 4 days and can be for a couple, or a young family (two adults and two children). As part of the itinerary, define your target market for your trip, and outline a fun and engaging itinerary to explore the vest of your town and its surrounds.

Here's some inspiration:

Luxury Travel Magazine - Self Drive Tasmania

Intrepid Travel – Sydney to Cairns Itinerary

Sound A Little Daunting?

TICT will run a webinar after Easter for entrants to work through the entry process.

We'll bring together our in-house gurus and our friendly tourism consultants to give you some advice and insights on how to prepare your entry.

What's an itinieray look like? What should your editorial include? How to pull together a snappy little video on a small budget.

Your local Regional Tourism Organisation, or Council, may also be available to assist you in finalising your entry.


We're asking Tasmanians and our visitors to decide Tassie's Top Tourism Town.

  • In July The Mercury Newspaper will invite Tasmanians and visitors to Tasmania to jump online, review the videos submitted by our finalists showcasing our entrants, and then vote for their favourite Tassie Tourism Town. This is your chance to encourage your local community, fellow tourism operators and visitors to vote for your town. This consumer vote is worth 50% of the final score, so its worth making some noise and encouraging your local community to vote for their town.
  • An expert panel of three Tasmanian tourism gurus will review your entire entry, and score your article, video and itinerary. This expert vote will be worth 50% of the score.



  • All finalists will be profiled in a Tassie's Top Tourism Towns blog hosted on Spirit of Tasmania’s website and promoted via the Company’s social media channels and extensive newsletter database. Additionally, the finalists will be included as destinations on Spirit fo Tasmania's Tasmanian Road Trip Planner and featured on the on-board digital screens.
  • All finalists will feature on The Mercury online and print, including their video and link to their editorial encouraging Mercury readers to visit their town and vote for them to be named Tassie's Top Tourist Town.
  • All finalists will be also profiled on the TICT Social Media Channels and Industry Communications
  • Finalists will also receive a special 'Tassie's Top Tourism Town Finalist' award and brandmark to use in their local marketing collateral over the course of the year.
  • All finaists will receive an invitation to an exclusive industry function where they will be profiled before their colleagues, before our Top Tourism Towns for 2020 are announced.


  • The towns named Tassie’s Top Tourist Town and Tassie’s Small Tourist Town of 2020 will promoted via the Spirit of Tasmania’s social media channels, newsletter database, featured in the Tasmanian Road Trip Planner and featured on the on board digital screens, reaching thousands of touring visitors coming to Tasmania.
  • Both town's will benefit from a major marketing package from TasVacations, including featuring in a full-page advertisetment on Tassie Top Tourism Towns in TasVacation's widely distributed 2020/21 booking brochure, along with digital assets including website home page slider, social media platforms, industry trade and consumer quarterly e-news.
  • Both winners will each receive a $2,000 cash prize from TICT to invest in collateral and marketing activity (signage, social media, branding etc) to promote their status as Tassie's Top Tourism Town for 2020.
  • They will also be especially reocognised at the prestigous 2020 Tasmanian Tourism Awards Gala in November.
  • They will also go on to represent Tasmania as finalists alongside other Top Tourism Towns from other Australian States and Territories, in the inaugural Australia's Top Tourism Town, to be announced in Canberra later this year. This will be a major national industry event, with support from Tourism Australia and the Australian Government.


This is a new initiative being launched at a busy time of year - so we're allowing plenty of time for entrants to get their heads around what it's all about and submit their entry.

Nominations Open

31 January 2020

Click Below to register your Nomination

Entrant Webinar

27 April 2020

Keep an eye out for details on our entrant webinar for tips and advice on how to complete your entry

Nominations Close

29 May 2020

Make sure you've registered your nomination so we know who is entering. Dont worry - your entry doesnt need to be in till June!

Entries Close

3 July 2020

Entries must be submitted by this date.

Judging Opens

20 July 2020

Finalists Announced and Online Consumer Judging via the Mercury + Entry Judging by our Tourism Gurus

Winners Announced

18 September 2020

Tassie's Top Tourism Town + Tassie's Small Tourism Town announced at an industry event

To Enter:

  • Clock below and complete the nomination form here
  • Entry is now FREE!
  • Download the Entrant Guidelines and make sure you're clear on the rules
  • Keep an eye out for details for the nominees' webinar and make sure you tune-in
  • Start work on your entry and aim to have it finalised to submit by the end of May
Nominate Now!

Tassie's Top Tourism Town is an initiative of TICT with thanks to our partners:

the mercury.jpg