Watch and listen as Kath McCann - Communications and Marketing Manager at Beacon Foundation & TICT Deputy Chair talks to us about understanding and finding out your market segments, demographics & psychographics of your target customer and how to use that information in your business. Kath also explains how to come up with your USP or Unique Selling Point to cement your position in the market and where to start when it comes to market research and how to measure results. Kath has a wealth of knowledge in the Tassie Tourism marketing space with her previous roles as Sales and Marketing Manager at Wrest Point and Country Club Tasmania and prior to that as the Director of Marketing for Tourism Tasmania.
Tassie Tourism Masterclass - Knowing your markets and what makes you unique
See the slides presentation used in the recording of Kath's topic on Knowing your markets and what makes you unique
More informationListen to the Webinar and live Q&A from Tuesday 30th June at 3pm
Work shopping your unique selling point - with Kathryn McCann - Communications and Marketing Manager at Beacon Foundation & TICT Deputy Chair
More informationListen to the Webinar and live Q&A from Thursday 2nd July at 10am
Identifying your target customers and what makes them tick - with David Inches - Principle Consultant at Inspired by Marketing
More informationTassie Tourism Masterclass - Identifying your target customers and what makes them tick
See the slides presentation used in the recording of David Inches - Principle Consultant at Inspired by Marketing
More information