Tourism Industry Coincil Tasmania

Watch and listen as Kath McCann - Communications and Marketing Manager at Beacon Foundation & TICT Deputy Chair talks to us about understanding and finding out your market segments, demographics & psychographics of your target customer and how to use that information in your business. Kath also explains how to come up with your USP or Unique Selling Point to cement your position in the market and where to start when it comes to market research and how to measure results. Kath has a wealth of knowledge in the Tassie Tourism marketing space with her previous roles as Sales and Marketing Manager at Wrest Point and Country Club Tasmania and prior to that as the Director of Marketing for Tourism Tasmania.