Tassie Tourism Masterclass
Over winter of 2020 TICT collaborated with many of the Tourism industry leaders on an initiative supported by the Tasmanian Government through the Department of State Growth.
We've made some of the best and brightest in our tourism network available to you - Online and at No Cost!
The Tassie Tourism Masterclass is an online and interactive learning program where tourism operators and professionals across Tasmania can access insights and advice from our leading tourism consultants and gurus on the fundamentals of good Tassie tourism.
Each module features a new relevant and practical topic - focused on the essentials of running strong and resilient Tassie tourism businesses.
The Details:
What: 9-module business accelerator course focusing on all areas of the fundamentals of tourism business in line with the Quality Tourism Framework that guides the tourism accreditation program and the National Tourism Awards.
Participants can proceed through the whole 9-week program, or choose to watch and of the key topics of interest.
Who: For all owner/operator businesses and larger businesses with managers/supervisors upskilling.
Where: All online on the TICT website & using Zoom online meetings (recorded)
How: Watch a recorded digital presentation by an industry expert on the topic of the module. To accompany the presentation a an online forum through Zoom workshop's with the instructor, or another specialist expert, and fellow tourism businesses were recorded and can be viewed at any time.
Price: Free and available for viewing now
| Program 1 - Markets and Products | Week 1 Tassie Tourism 101: Getting to know our industryWho are our markets, what are the tourism strategies, who's who in the Zoo, who does what, and who can help you be a better tourism business With Learning Conference Zooms:
Week 2Tourism Business PlanningA practical and simple approach to business planning for a small tourism business, managing risk and business continuity With Learning Conference Zooms:
Week 3 Tourism NumbersBudgeting to make money in small business tourism : - P&Ls, budgets and maximising yield With Learning Conference Zooms:
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| Program 2 - Tourism Marketing | Week 4 What makes your business unique?Defining your unique selling point and target customers. With Learning Conference Zooms:
Week 5 Traditional and digital marketingMaximising value from your market spend, social media and online presence With Learning Conference Zooms:
Week 6 Export markets and distributionThe big world of inbound tourism trade, commissions, partnerships and packaging With Learning Conference Zooms:
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| Program 3 - Business Systems | Week 7 Your visitor experienceCustomer service and what it might look like post Covid19 with Anne McVilly Director Tourism Operations Port Arthur Historic Sites Week 8 Employees, your most valuable resourcesLooking after your employees - your rights and obligations with David Dilger - Director at Edge Legal - Integrated Workplace Specialists
Week 9 Protecting your reputationManaging your online reputation with Sam Denmead from Green Hat Tourism & TICT Consultant
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