Tourism Industry Coincil Tasmania

Tassie Tourism Masterclass

Over winter of 2020 TICT collaborated with many of the Tourism industry leaders on an initiative supported by the Tasmanian Government through the Department of State Growth.

We've made some of the best and brightest in our tourism network available to you - Online and at No Cost!

The Tassie Tourism Masterclass is an online and interactive learning program where tourism operators and professionals across Tasmania can access insights and advice from our leading tourism consultants and gurus on the fundamentals of good Tassie tourism. 

Each module features a new relevant and practical topic - focused on the essentials of running strong and resilient Tassie tourism businesses.

The Details:

What: 9-module business accelerator course focusing on all areas of the fundamentals of tourism business in line with the Quality Tourism Framework that guides the tourism accreditation program and the National Tourism Awards.

Participants can proceed through the whole 9-week program, or choose to watch and of the key topics of interest.

Who: For all owner/operator businesses and larger businesses with managers/supervisors upskilling.

Where: All online on the TICT website & using Zoom online meetings (recorded)

How:  Watch a recorded digital presentation by an industry expert on the topic of the module. To accompany the presentation a an online forum through Zoom workshop's with the instructor, or another specialist expert, and fellow tourism businesses were recorded and can be viewed at any time.

Price: Free and available for viewing now

Program 1 - Markets and Products

Week 1 Tassie Tourism 101: Getting to know our industry

Who are our markets, what are the tourism strategies, who's who in the Zoo, who does what, and who can help you be a better tourism business

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Week 2Tourism Business Planning

A practical and simple approach to business planning for a small tourism business, managing risk and business continuity

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Week 3 Tourism Numbers

Budgeting to make money in small business tourism : - P&Ls, budgets and maximising yield

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Program 2 - Tourism Marketing

Week 4 What makes your business unique?

Defining your unique selling point and target customers.

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Week 5 Traditional and digital marketing

Maximising value from your market spend, social media and online presence

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Week 6 Export markets and distribution

The big world of inbound tourism trade, commissions, partnerships and packaging

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Program 3 - Business Systems

Week 7 Your visitor experience

Customer service and what it might look like post Covid19 with Anne McVilly Director Tourism Operations Port Arthur Historic Sites

Week 8 Employees, your most valuable resources

Looking after your employees - your rights and obligations with David Dilger - Director at Edge Legal - Integrated Workplace Specialists

Week 9 Protecting your reputation

Managing your online reputation with Sam Denmead from Green Hat Tourism & TICT Consultant