Navigating Uncertainty: Adapting to Changing Tourism and Consumer Trends

Intended workshop audience: This workshop is suitable for tourism operators, marketing and industry professionals navigating changing visitor expectations and economic conditions.

Workshop Description: In a climate of economic uncertainty, consumer behaviour is becoming increasingly cautious, with reduced spending shaping demand across the tourism sector. At the same time, operators are facing ongoing workforce shortages and evolving visitor expectations. This workshop explores the key challenges and opportunities in today’s shifting landscape to help tourism businesses consider how to adapt and remain resilient.

About Terry - Urban Economist, KPMG

Terry is KPMG’s Urban Economist. He helps businesses and governments make informed decisions by taking complex datasets and distilling them into simple to understand insights. He has advised all tiers of government, ASX-listed companies, private businesses and not-for-profits.

Terry’s project experience is extensive, ranging from, housing strategies, natural disaster resilience planning, demographic analysis, and preparing economic development strategies. Terry has a keen interest in the transformation of cities and regions via economic diversification.

He frequently publishes insights into how cities and regions function. Terry is a prior recipient of the National Planning Champion Award by Planning Institute of Australia, which is presented to a non-planner who promotes sound planning and raises awareness of related issues to the wider community.