Global tourism outlook, and What it Means for Tasmania

The global tourism landscape continues to evolve. Visitor behaviours are shifting, competition between destinations is intensifying, and the economic conditions shaping travel decisions are more complex than ever. Tourism Tasmania’s CEO Sarah Kingston Clark will provide insight on the current travel climate, drawing on global impacts driving change, and how Tourism Tasmania's forward strategy is focused on keeping the state’s tourism industry competitive, resilient, and growing.

About Sarah - CEO, Tourism Tasmania

As the Chief Executive Officer for Tourism Tasmania, Sarah leads tourism demand, brand, aviation and the visitor economy strategy for Tasmania.

A born and bred Tasmanian, Sarah brings more than 20 years of global tourism experience to the role. She began her career as a tour guide with Topdeck Travel, working her way up to Global General Manager in London, she has been a part of global senior leadership teams across Flight Centre, STA Travel, and Intrepid Travel. Before being appointed Chief Executive in 2022, Sarah was Managing Director for Australia and New Zealand at Intrepid Travel, while also sitting on the Tourism Tasmania Board. She also currently sits on the boards of Business Events Tasmania and Brand Tasmania.