Global Shifting Sands

With geopolitical factors and travel disruptions affecting tourism globally, what is the impact for inbound tourism to Australia as it navigates its way through the global shifting sands?

Hear from Tourism Australia’s Managing Director Robin Mack about how the organisation is adapting and responding to the current global environment for travel. Robin will share insights on what the current outlook is for inbound tourism to Australia, along with Tourism Australia’s role in creating and converting demand and supporting industry. Details on the organisation’s long-term Tourism 2035 strategy to build a sustainable future for Australian tourism will also be shared.

About Robin - Managing Director, Tourism Australia

Robin Mack was appointed as the Managing Director of Tourism Australia, the nation’s global tourism marketing agency, in January 2026, bringing almost 30 years of multi sector experience in travel and tourism sector to the role.

As the Managing Director, Robin is responsible for driving the organisation’s strategies to create sustainable demand for the nation’s tourism experiences with a purpose-led approach to ensure Australia is not only the destination every traveller dreams of, but one they ultimately choose to visit.

A leader within Tourism Australia for more than a decade, Robin has been responsible for overseeing its market strategy and operations across 16 global markets, as well as commercial, distribution development and partnerships. He also led Business Events Australia.

Before joining Tourism Australia in 2012, he worked across travel retailers, wholesalers and airlines, including British Airways and Qantas, before focusing on destination marketing.