Global Ecosystem, Local Growth: Capturing International & Domestic Travel Demand

with thanks to Bishopp Outdoor Advertising

Intended workshop audience: This workshop is suitable for tourism and hospitality professionals, accommodation providers, tour and experience operators, destination marketing organisations, airlines, transport providers, and industry stakeholders looking to better understand international and domestic travel demand, visitor trends, and partnership opportunities in the global travel marketplace.

Workshop Description: Trip.com Group is one of the world’s leading one-stop travel service platforms, connecting travellers with flights, accommodation, tours & activities, car rentals, and transfers across global markets.

This workshop will provide attendees with a 360-degree overview of how Trip.com Group is driving both international and domestic travel demand across Oceania, with a strong focus on the Asia-Pacific (APAC) region.

The session will explore how Trip.com Group leverages its global ecosystem, technology, customer reach, and strategic partnerships to connect destinations and tourism operators with high-value international travelers from key APAC markets including China, Southeast Asia, Korea, Japan, and other emerging outbound regions. Attendees will gain insights into evolving traveler trends, booking behavior, and the growing importance of integrated travel experiences across accommodation, air, attractions, and ground transport.

In addition to international opportunities, the workshop will also highlight the continued growth of the domestic travel market within Australia and New Zealand, and how tourism operators can maximise visibility and conversion through targeted campaigns, digital distribution, and partnership strategies.

The session will also showcase current initiatives and collaborations with Tourism Australia and broader industry stakeholders aimed at increasing visitation, strengthening destination awareness, and delivering sustainable tourism growth across the region.

This workshop is designed for tourism and hospitality professionals looking to better understand how to capture both international and domestic demand in an increasingly connected travel landscape.

About Jose

Jose Sentieiro is the Area Manager for the Hotel Business Unit across Oceania at Trip.com Group.

He oversees strategic partnerships and commercial growth initiatives across Australia, New Zealand, and the Pacific region, working closely with hotel partners, tourism organisations, and industry stakeholders.

With extensive experience in the OTA and travel technology space, Jose focuses on driving inbound tourism growth through market insights, digital distribution strategies, and integrated travel partnerships. He works closely with partners to maximise visibility and performance across Trip.com Group’s global platforms and customer ecosystem.

About Renee

Renee Wu is the Market Manager for the Hotel Business Unit across Oceania at Trip.com Group. With a diverse background in business development across the Middle East, Africa, Asia, and island markets, she helps hotel partners grow their international presence, sharpen channel strategies, and unlock new revenue streams. Her hands-on experience across high-growth and niche destinations makes her a strategic partner in an increasingly competitive landscape.