About Jo - Founder and Director, Quoin Cattle Farm, On Island Time and Outscape

Joanna Youl is a Flinders Island entrepreneur, storyteller, and tourism innovator dedicated to building experiences that connect people deeply to place, community, and nature. As the founder and director of Quoin Cattle Farm, On Island Time, and Outscape, Jo works at the intersection of farming, hospitality, and sustainable tourism, creating ventures that celebrate island life while supporting long-term environmental and social wellbeing.

With a strong belief in the power of authentic connection, Jo is passionate about shaping experiences that feel grounded, generous, and memorable. Her work spans premium hosted travel, accommodation, local food culture, farming, and community initiatives, all inspired by the rugged beauty and spirit of Flinders Island.

Jo is currently leading the development of Outscape, a nature-connected hosted island experience designed to position Flinders Island as a benchmark destination for meaningful, high-value travel in Australia. Alongside her business work, she is an advocate for regional resilience, sustainable tourism, and storytelling that honours both people and landscape.

At the heart of everything Jo creates is a simple belief: when people feel connected - to themselves, to others, and to nature - exciting things can happen.