Getting your house in order:
The Internal Work that Makes AI Actually Pay Off

Intended Workshop Audience: This workshop is suitable for professionals across all sectors of the visitor economy, including tourism operators, accommodation and hospitality providers, managers, team leaders and operational staff.

Workshop description:

Every industry conversation about AI stops at the customer-facing stuff: better marketing, smarter distribution, AI-powered experiences. Almost none of it is about what needs to change inside your business to actually benefit from any of that.

This session goes there.

What skills do your people need now that weren't on anyone's radar two years ago? How do you get real value from tools your team is already using badly or not at all? What does good adoption actually look like for a small operator, whether that's understanding your margins properly, cutting waste in the kitchen, or finally knowing what your booking data is telling you?

Two Tourism Tasmania executives, technology and people, offer a practical framework for the internal transformation that makes the external stuff possible.

About Jen
- Chief Technology and AI Officer at Tourism Tasmania

Jen Robb is a technology leader who has built her career across multiple industries, from resources and banking to government and professional services.

With more than 20 years technology leadership in Australia, the UK and Ireland, she specialises in AI adoption and organisational transformation, with a track record of translating what technology and AI can do into capability organisations can use.

At Tourism Tasmania, she is building the capability for a destination ready for a world where AI is changing how travellers discover and plan.

About Anne
– Director of People & Transformation at Tourism Tasmania

Anne Harvey is a people and transformation leader with a career spanning a broad range of industries working across private industry, start-ups, global enterprises and government.

She brings a genuinely global perspective to her work, having led teams across the Americas, EMEA, India and APAC at executive level, with board-level accountability for people strategy and organisational performance.

At Tourism Tasmania, Anne leads the People and Transformation team with a focus on building organisations that are fit for the future - embracing modern ways of working, harnessing technology, and creating experiences that work for customers, employees and the communities they serve.