The $1 That Changes Everything: How Tourism Can Fund Nature at Scale

Intended workshop audience: This workshop is designed for Tasmanian tourism operators, including events, accommodation, tours and attractions, who want practical ways to scale their impact through collective action.

Workshop Description: What if every visitor experience in Tasmania contributed directly to restoring the landscapes that define it?

This interactive workshop explores how tourism operators can move beyond individual efforts and into a coordinated, industry-led approach to funding nature at scale. Drawing on learnings from the live events sector, including a $1 micro-contribution model already embedded across more than 1.5 million tickets nationally, Heidi Lenffer (Cloud Control / FEAT – an artist-led climate impact agency) will introduce a simple, practical mechanism for turning small visitor contributions into meaningful, measurable environmental outcomes.

Through a mix of live discussion and small-group activation, participants will map what’s already happening across the room, identify the barriers to scaling impact, and explore how a shared model could plug into their own business.

The session will also introduce the Lungtalanana restoration project as a tangible opportunity for Tasmania’s tourism industry to rally behind, positioning the visitor economy as a collective force for nature.

You’ll leave with a clear understanding of how the model works, where it could fit within your offering, and how to take the first step alongside a cohort of like-minded operators.

About Heidi - founder of FEAT

Heidi Lenffer is the founder of FEAT. - a climate impact agency that pioneered a world-first sustainability funding model for the live events industry.

After a decade as a touring artist with the acclaimed Australian band Cloud Control, Heidi founded FEAT. in 2019 to tackle the environmental impact of the entertainment industry from the inside. What followed was a $7 million artist-led investment in a 35-megawatt solar farm in rural Queensland, and then the development of the Solar Slice - a $1 sustainable ticketing surcharge now embedded across more than 1.5 million event tickets nationally, including Tasmanian festivals like Festival of Voices and Party in the Paddock.

The Solar Slice has funded solar arrays and battery systems at major festivals, native reforestation across multiple states, First Nations-led clean energy and conservation programs, and is now seeding a landmark biodiversity restoration project on Lungtalanana / Clarke Island in Tasmania's Bass Strait.

Heidi is in Tasmania to explore a bold question: what if the visitor economy, not just the music industry, became a vehicle for funding nature at scale? And what if Tasmania led the way?