Tourism's Role in Tasmania's Future

Tourism is one of Tasmania’s oldest and most important industries. It drives jobs, shapes communities, inspires entrepreneurship, and contributes to the broader economic fabric of the state. Tourism Tasmania Chair Grant O'Brien will speak to why tourism matters now more than ever, and how the 2030 Visitor Economy Strategy continues to set the course for sustainable, long term growth that benefits all Tasmanians.

About Grant - Chair, Tourism Tasmania

Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.

He is a Tasmanian through and through, growing up on the north-west coast. Grant entered employment with Woolworths Limited in 1987 as an Assistant Accountant and then rose through the ranks to become the CEO and Managing Director at Woolworths Limited, a position he held between 2011 and 2016.

A member of the Australian Institute of Company Directors since 2011, Grant served as Chair of the Port Arthur Historic Site Management Authority for a 5 year period from December 2019 and was previously Chair of the Australian Sports Foundation and Deputy Chair of the Stars Foundation. He was also a member of the Tasmanian AFL Taskforce and has been appointed as the inaugural Chair of the Tasmanian AFL Club.