Who's coming, what they need, and why wellness is Tasmania's moment

Intended Workshop Audience: This workshop is suitable for tourism operators, accommodation providers, experience and event businesses, destination marketing professionals, and industry stakeholders interested in visitor trends, wellness tourism opportunities, and evolving traveller expectations.

Workshop description: This session opens with a current read on visitation trends, audience insights and the forward outlook, giving operators a strong baseline for planning.

But the real focus is what visitors are now looking for. Recent Tourism Tasmania research into wellness and events-led travel reveals meaningful shifts in traveller motivations, and Tasmania is well placed to meet this demand. Both are powerful drivers of interest in Tasmania and repeat visitation, and the research highlights why.

We share what the research tells us, what it means for your product and positioning, and why much of what Tasmania already offers speaks directly to this growing demand.

Come away with a clearer picture of who is coming to Tasmania, and a fresh way of thinking about the opportunity in front of you.

This session will include:

• The latest on who is coming and what the outlook looks like
• New research into wellness travel and what it means for Tasmanian operators
• Practical ways to think about your product and positioning in light of what visitors need

About Paul - Manager Visitor Economy Research and Insights at Tourism Tasmania

Well respected in the tourism industry and with extensive knowledge of the visitor economy, Paul has over 20 years’ experience in specialist tourism research programs and insight generation in Tasmania and interstate. He is a long-term judge for the Tasmanian and National Tourism Awards.

As Manager Visitor Economy Research and Insights at Tourism Tasmania, Paul leads the design and delivery of the visitor economy research and insights program, performance and tracking of key measures and indicators, supporting the activities of the agency and T21 partners.

Working in tourism allows him to channel his passions for the island, turning research and knowledge into actionable insights that benefit Tasmanian businesses and our community.

About Alexis – Head of Research and Insights at Tourism Tasmania

Alexis Clarke is the Head of Research and Insights at Tourism Tasmania leading a program of work designed to support Tourism Tasmania’s strategic marketing program and the 2030 Visitor Economy Strategy priorities, to competitively position Tasmania in the tourism market.

She brings passion, enthusiasm, and extensive research and leadership experience across a range of well-known companies and industries including Australia Post, World Vision, L’Oréal, Commonwealth Bank and Clarence City Council.

Alexis has a deep love of Tasmania and everything that is special and unique, and she finds it a privilege to help provide benefit to Tasmanian businesses and the wider community.