As we move through one of the busiest stretches of the year, it is clear just how much is happening across Tasmania’s tourism industry. Operators right around the state are in full swing, welcoming strong visitor numbers and managing the demands that come with peak season. It is a credit to the resilience of our industry that we continue to deliver exceptional experiences during these high-pressure periods.

There is a real buzz in the north at the moment, with major events and festivals drawing locals and visitors alike. From Party in the Paddock to Festivale and a range of other summer celebrations, these events not only showcase the best of Tasmania but also drive important dispersal and economic activity across our regional communities. They are a powerful reminder of the role events play in strengthening our visitor economy.

Recently, we travelled to the west coast to meet with Ministers and key stakeholders to discuss the long-term sustainability and future of the historic West Coast Wilderness Railway. This iconic attraction is a cornerstone of the region’s tourism offering and an important part of Tasmania’s story. We are working constructively with all parties to map out a clear pathway forward.

On the advocacy front, we have finalised our submission in response to the proposed Short Stay Levy. Thank you to the many operators and RTOs who contributed insights and feedback. We will keep you informed as this issue progresses.

Our first major TICT event of the year, the Tourism Collective Luncheon for International Women’s Day, is shaping up to be one of our biggest yet. Ticket sales are strong and we are aiming for record attendance – so please book now if you haven’t already!

You may also have seen coverage this week of the launch of our Plastic Free Places Program in partnership with the Boomerang Alliance. Led by TICT’s Carbon and Sustainability Advisor, this initiative demonstrates that our industry is ready to tackle waste and sustainability challenges head on. As your peak body, we are committed to providing practical support and leadership to help operators navigate this space with confidence.

There is no doubt it is a demanding time, but it is also an exciting one. The strength of our industry lies in our willingness to collaborate, adapt and keep pushing forward. We will continue to advocate strongly on your behalf and provide the support needed to ensure Tasmania’s visitor economy remains sustainable, respected and genuinely valued by all.

Amy Hills - CEO, Tourism Industry Council Tasmania