From Off-Season to All Seasons: Master year-round marketing strategies

Intended workshop audience: Tourism operators of any size who need support and guidance with a full year digital marketing campaign strategy and tackling seasonality.

Are you a tourism operator who participated in the Off Season campaign and wants to elevate your marketing efforts for the rest of the year? Join us for a workshop designed to supercharge your digital marketing strategy and master the art of seasonal campaigns.

Presented by Digital Ready coach, Jen Murnaghan, this session will look at how to effectively target your audience, maximise your online presence, and convert engagement into bookings. Key takeaways from this workshop include:

• Seasonal Campaign Strategies: Learn how to create compelling seasonal campaigns that resonate with travelers and drive off-season traffic.
• Social Media Tactics: Understand what content works best for your business and how to leverage it for maximum impact.
• Content Creation Tips: Develop engaging content that tells your story and captivates your audience.
• Analytics and Optimisation: Use data-driven insights to refine your marketing tactics and achieve better ROI.

Whether you’re looking to boost your online visibility, attract more customers during the off season and beyond, or simply refine your marketing strategy, this workshop offers practical advice and actionable steps.

About Jen

Jen Murnaghan is a skilled marketing specialist, coach and consultant, dedicated to transforming Tasmanian businesses through compelling brand storytelling. Known for her practical approach, Jen brings enthusiasm and unwavering commitment to every project. Her expertise makes her a key asset in elevating brand culture, communication and connection.