Filling Vacancies with Vertical Video: A Social Media Solution to Workforce Challenges

Recruitment marketing for a scrolling world

Intended Workshop Audience: Any sized business who has ever wondered where their next team member is coming from.

Workshop Description: 200,000 - that's how many employees the Australian tourism and hospitality sector needs to fill its current vacancies. How are you going to get your recruitment ad in front of the right applicants?

Almost all industries in Australia have a skills gap – which means employees have never had more choice, and you’ve never had more competition.

There’s no doubt about it, we operate against heavy workforce headwinds, but in my experience, there’s something social media can do about it.

Most businesses who come to me are still advertising their jobs the same way they did 15 years ago – but their audience, don’t look for jobs the same way they used to. In simple marketing terms, you need to be advertising where your consumers (that’s potential employees) are looking.

I have a solution to fill workforce gaps, and it’s anchored in social media and its show don’t tell approach.

Join me for this practical hands-on workshop session where we cover:

• How social media can drive your recruitment marketing
• Why EGC (employee generated content) should be the centre point of your content strategy
• Best case examples of recruitment marketing
• Why anyone can apply this thinking, regardless of budget
• Design content pillars for your social channels to activate your recruitment story
• FINALLY, the practical elements – let’s create vertical videos that sell the benefits, not features, of working in the tourism industry. Think: DITL, GRWM & BTS videos. If you don’t know these acronyms, you soon will!

Everyone needs to come with a phone, with Instagram downloaded and a can-create attitude. Everyone will leave with a minimum of three videos they could use to start attracting talent today.

About Hannah

Hannah might only just clear five foot, but she could easily enter herself into a heavy weight content marketing competition. Her signature move? Planting a target on your audience’s back and hitting them with bullseye accuracy.

She’s first and foremost a content marketer - creating words, images and videos for clients, the kind of content that stops people in their thumb-scrolling tracks. That’s why she’s now the founder and CEO of Media Mortar, a content marketing agency, which uses words, images and videos to share brand’s stories.

As a marketer, she helps brands go from zero to successful using a range of creative, content and communication techniques. Whether it’s words, images or videos, at the heart of everything she does is storytelling; and she’s an advocate that it's the power of stories that drive sales.

With sixteen years’ experience in tourism and lifestyle marketing, Hannah brings a contagious energy to every task she does. She’s as creative as she is strategic and spends most of her time unashamedly working on her client’s big picture.

When she’s not behind the desk for clients like Tourism Australia, Sapporo or Brisbane Airport Corporation, she’s learning the art of patience. Her teachers are two and four years old, and a constant reminder that she has lots to learn.