Tourism Retail - How to make it work for you, your customers and your community

Intended breakout session audience: Suitable for industry stakeholders with retail, including airports, accommodation operators, agritourism farm shops, art galleries, gift shops, tour operators selling merchandise.

Souvenirs getting dusty on your shelves? Or are you trading well but looking for some fresh inspiration on how retail can add more to your guests experience and your bottom line at the same time?

This is a condensed briefing on how to make retail work better for you and leave the session with some actionable ideas to test in your own business.

Explore key aspects of retail including:

• Tailoring your retail offering to your business and market.
• How to make products look great and attract attention.
• Key metrics: buying well and selling well.
• Sustainability, sourcing, provenance – what matters?
• Storytelling and place-making – what role does retail play?
• Pitfalls and positives, tips and tricks.

About Christine

Christine Proctor works across the retail and tourism sectors to help businesses identify strategies to drive sustainable growth. A self-confessed customer experience and retail tragic, Christine has led small and multi-national businesses in New Zealand and Australia. Based in Tasmania for the last 3 years leading a multi-faceted tourism business, she is now focused on helping operators unlock their potential and foster collaboration within communities.

This session is brought to you by the Tasmanian Visitor Information Network - a 2024 Tasmanian Tourism Conference partner.