Secrets to success: what it takes to survive as a business in Tasmania’s tourism industry.

An operator Q&A panel discussion hosted by Destination Southern Tasmania’s Alex Heroys.

We know we do things well when it comes to tourism and hospitality in Tasmania. We’ve also heard that you LOVE hearing from best practice operators and those who have been able to adapt and reinvent to ensure they are still with us today. It’s where you can gain insights and learnings and implement them in your own businesses.

This breakout session will be a Q&A discussion, hosted by Alex Heroys CEO of Destination Southern Tasmania, with a panel of Tasmanian tourism operators who will share the secrets to their success.

About Ben Brown - The Maria Island Walk - Wild Bush Luxury

With over two decades of experience in Tasmanian tourism, Ben Brown is the General Manager of the award-winning Maria Island Walk—one of Australia’s most celebrated guided walks.

Ben brings a wealth of knowledge in ecotourism, adventure operations, and nature-based interpretation. His career spans roles with iconic Tasmanian operators, including Cradle Mountain Huts / Bay of Fires Walk and Peppermint Bay Cruises, where he played pivotal roles in product development, staff leadership, and guest experience.

Ben’s deep understanding of Tasmania’s natural and cultural landscapes, combined with his passion for environmental sustainability and high-quality visitor experiences, has contributed to numerous state and national tourism awards. He is known for his hands-on leadership, operational expertise, and commitment to sustainable tourism.

The Maria Island Walk
A multi-award-winning guided experience, The Maria Island Walk offers an unforgettable journey through one of Tasmania’s most pristine national parks. Blending gentle adventure with rich human history, rare wildlife, and spectacular coastal landscapes, guests enjoy small group walking, gourmet meals, and exclusive accommodation. This premium walk showcases the very best of Tasmania’s natural beauty and cultural heritage.

About Sam Reid - Du Cane Brewing & Willie Smith's Cider

Sam is co-founder of Willie Smith’s Cider, based in the Huon Valley Tasmania and the Managing Director of Du Cane Brewery & Dining Hall on Princes Square in the Heart of Launceston.

The Du Cane Brewery & Dining Hall has been designed to help cement Launceston’s designation as ‘UNESCO City of Gastronomy and to help kick-start Northern Tasmania’s opportunity in the Agri-Tourism sector.

Sam served as President of Cider Australia for 6 ½ years and is passionate about the difference quality local food and beverage can make to regional, communities around Australia.

Prior to that Sam had a corporate career spanning 15 years and 3 continents working in senior marketing and innovation roles.

About Emily Elmer - Younique Stays

Younique Stays was founded with a clear purpose, to elevate holiday experiences along Tasmania’s stunning East Coast.

Under Emily’s leadership, the company operates as more than just a property management service. Younique Stays positions itself as a trusted partner, committed to delivering outstanding results for both guests and property owners.

With a strong focus on quality, transparency, and genuine service, the team ensures every interaction whether with guests, homeowners, tradespeople, or staff reflects the company’s high standards and professionalism.

Younique Stays won Gold in the Qantas Australian Tourism Awards 2024, and Emily is the latest recipient of the Tourism Minister’s Young Achiever Award.