Beyond the Boundary Line – Preparing for our AFL Club

This presentation will look at case studies that consider the benefits of sports tourism. Kath will talk about the Tasmania Devils brand, timeframes to entry and how, with innovative thinking and planning, the tourism and hospitality sector can benefit from the launch of the Devils.

About Kath

Kath has an extensive senior executive career in the public and private sector across multiple sectors including tourism, aviation, education, hospitality, not for profit and entertainment.

Kath has held senior executive roles with a range of prominent Tasmanian organisations including Hobart Airport, Tourism Tasmania, Beacon Foundation and Federal Group focused in the areas of strategy, marketing, operations, business development, communications and sales. Kath is currently General Manager - Marketing, Public Affairs and Social Impact of the Tasmania Football Club.