Innovate to differentiate in tourism

Intended workshop audience: Any sized business in tourism seeking to gain competitive advantage through experience innovation

Discover the power of innovation with David Inches from Evolve Tourism. As business icon Peter Drucker famously said, "Business has only two functions – marketing and innovation." In today's market dominated by giants like Booking.com and Viator, innovation is your secret weapon to attract higher-spending travellers, boost social media engagement, ignite word of mouth, and secure media attention and strategic partnerships.

In this workshop, you'll dive into the world of tourism innovation alongside one of Australia’s most experienced tourism innovators, David Inches. Gain practical tools and knowledge to kickstart innovation in your business, regardless of its size.

Don’t miss this chance to transform your business and stay ahead in the competitive and evolving world of tourism.

Workshop Objectives:

• Understand the pivotal role of innovation in tourism.
• Explore real-world examples and case studies of successful tourism innovations.
• Learn a step-by-step process to implement innovation in your business.

About David

David Inches is a seasoned tourism innovator and the driving force behind Evolve Tourism, based in Tasmania, Australia. With over two decades of experience in the tourism industry, David has dedicated his career to helping businesses thrive in a competitive market through innovation and strategic thinking.

As the founder of Evolve Tourism, David has delivered over one hundred tourism projects, from small local operators to large-scale tourism enterprises, helping them unlock their full potential and stand out in the crowded tourism landscape.

Whether he's speaking at industry events, leading workshops, or consulting with clients, David's mission remains the same: to empower tourism businesses to thrive by embracing innovation and delivering exceptional experiences to travellers.

Connect with David and learn more about Evolve Tourism's transformative approach to tourism innovation at www.evolvetourism.com.