Tourism Industry Coincil Tasmania

Brad Nowland & Nick Turner

Brad and Nick

Masterclass: Using Advocacy and Media to Empower Tourism, with Brad Nowland and Nick Turner

In this immersive training session designed exclusively for the tourism industry we delve into the world of advocacy.

What is an advocacy strategy and how can you design one to suit your tourism organisation or business?

We will look at examples of some very successful strategies, what to do and what not to do, and discuss how with a few small steps you can raise your business profile, generate support for a cause, and generate change.

The session will be led by Brad Nowland. Brad worked in Treasury for many years before joining Will Hodgman's team in 2006. From there he helped design and implement the strategy that transformed the Liberals into an election winning outfit. He now works with a number of Tasmanian businesses and peak body organisations on their communications and advocacy strategy.

Nick Turner will then delve into his "How to Work with the Media" session.

Nick will provide information about the Tasmanian media landscape, it will define what news is, what to do when approached by the media, how to secure coverage for your business, what to do when bad news breaks, interview tips and some dos and don’ts.

The presentation also includes examples of what to do, what not to do, what can happen when it does not work (and how to avoid that) and what can happen when it works.

This will be an interactive session where questions are welcomed - so make sure to have them at the ready!

This is a two-part Masterclass session between 1:30pm-3pm and 3:30pm - 5pm. The first session is facilitated by Brad Nowland and is centred around advocacy. The second session is facilitated by Nick Turner and is centred around how to work with media in Tasmania. This is a high level media and advocacy training session pitched to industry leaders and those aspiring to leadership positions.

There are only LIMITED spots in these Masterclasses - so make sure to book your spot quickly! The room is capped at 18 people.

About Brad

Brad Nowland is a highly experienced government relations and communications strategist, following his decade-long career as a respected political advisor in Tasmania.

Brad is Hobart-based and has served as Deputy Chief of staff to former Tasmanian Premier, Peter Gutwein, and press secretary to former Premier Will Hodgman.

Brad has earned a reputation as being highly sought after by the private sector to provide government relations and communications counsel across a range of industries including infrastructure, tourism, sport and technology.  He has developed and implemented high-profile and successful campaigns for high profile organisations in the tech industry including Airbnb, as well as peak business and community-sector groups.

He is a deeply experienced political campaigner having worked on state election campaigns across the country, including three Tasmanian state election campaigns and four federal election campaigns.

About Nick

Nick is an experienced former journalist (working statewide for the Mercury newspaper) and public relations professional. He has more than 35 years’ experience in communication.

As Executive Chairman of Cor Comms, he maintains extensive contacts in business, government and media, both in Tasmania and interstate.

He provides strategic communication advice to major business in the public and private sector, consulting to enterprises involved in tourism, primary production, sport and recreation, energy distribution, infrastructure development, public transport and racing.

Outside of Cor Comms, he is a Fellow and Life Member of the Public Relations Institute of Australia, a Director of Queen Vic Care and a Director of Cricket Tasmania.