Understanding visitor data and research and how to use it in your business

Intended Workshop Audience: Anyone working in tourism and hospitality looking to learn more about the traveller markets and demographics to Tasmania and how best to leverage this data in your own business, communication channels and awards / grant applications.

Workshop description: Want to better understand visitors to Tasmania and how use that data to your advantage?

Great data can strengthen your business planning, grant and awards submissions and help you adapt to changing visitor profiles and behaviours.

This practical workshop will show you how to make the most of the data and research available through Tourism Tasmania.

We’ll share Tasmania’s latest visitor trends and explore how this can support your planning, storytelling, and growth.

In the workshop we will provide an overview of Tasmania's key markets, demographics and how to connect with visitors interests and reasons for coming.

Deep dive into practical ways tourism data can help with:

• Business planning and investment
• Grant and award submissions
• Visitor profiles and trends - who’s coming, why they’re here, and what they’re looking for
• Industry toolkits

We’re also keen to hear from you. What data from Tourism Tasmania do you currently use, and what data would you ideally like to make confident business decisions?

About Paul - Manager Visitor Economy Research and Insights at Tourism Tasmania

Well respected in the tourism industry and with extensive knowledge of the visitor economy, Paul has over 20 years’ experience in specialist tourism research programs and insight generation in Tasmania and interstate, and is a long-term judge for the Tasmanian and National Tourism Awards.

As Manager Visitor Economy Research and Insights at Tourism Tasmania, Paul leads the design and delivery of the visitor economy research and insights program, performance and tracking of key measures and indicators, supporting the activities of the agency and T21 partners.

Working in tourism allows him to channel his passions for the island, turning research and knowledge into actionable insights that benefit Tasmanian businesses and our community.

About Alexis – Head of Research and Insights at Tourism Tasmania

Alexis Clarke is the Head of Research and Insights at Tourism Tasmania leading a program of work designed to support Tourism Tasmania’s strategic marketing program and the 2030 Visitor Economy Strategy priorities, to competitively position Tasmania in the tourism market.

She brings passion, enthusiasm, and extensive research and leadership experience across a range of well-known companies and industries including Australia Post, World Vision, L’Oréal, Commonwealth Bank and Clarence City Council.

Alexis has a deep love of Tasmania and everything that is special and unique, and she finds it a privilege to help provide benefit to Tasmanian businesses and the wider community.