What We Do
The Tourism Industry Council Tasmania (TICT) is the peak body for the Tasmanian tourism industry.
We are a not-for-profit, member-based organisation with a community of more than 1000 operators across the state. TICT delivers industry programs and events to support business development and facilitate the sustainable growth of tourism businesses across Tasmania.
Tourism is the backbone of our brand, unlocking trade, innovation and providing opportunities for business and entrepreneurship, supporting 43,000 Tasmanian jobs.
As the voice of tourism, TICT uses its advocacy work to create a strong, unified voice for the industry. We collaborate with members, the wider industry, and key stakeholders to lead responses to critical tourism industry issues and needs.
VISION: A tourism industry in Tasmania respected for its commitment to quality and sustainability that strengthens Tasmania's brand and way of life.
MISSION:
- To represent the Tasmanian tourism industry with purpose, and a strong and united voice.
- To advocate outcomes that benefit our tourism operators, their families and employees.
- To lead bold ideas into action in shaping the future of tourism to Tasmania.
STRATEGIC PRIORITIES
- Maintaining our 2030 Visitor Economy Strategy partnership with the Tasmanian Government, including delivering on the three-year action plan.
- Maintaining a proactive policy development and advocacy agenda on priority government initiatives and investments to support the sustainable operation of Tasmanian tourism operators and position the industry for long-term sustainable growth.
- Lead the positive impact /sustainable tourism agenda in partnership with the Tasmanian Government.
- Engage young Tasmanians in the career opportunities in tourism and support the rejuvenated skills and training pathways across the tourism and hospitality sectors.
- Foster leadership capacity within our organisation, board and industry.
- Maintain our Quality Tourism Framework Programs, including Tourism Accreditation, Accommodation Star Ratings, and other niche program completions.
- Encourage and celebrate excellence in our industry, through the Tasmanian Tourism Awards, Tassie's Top Tourism Town Awards, and People's Choice initiatives.
- Maintain a year-round strategic outcomes-focused events program designed to engage those within the visitor economy with the TICT agenda.
- Secure the TICT business model and pursue options to grow our resources.