Congratulations to our 2025 Tassie's Top Tourism Towns Finalists:
This competition is about promoting local pride in our regional towns, while showcasing the unique experiences that can only be found in regional Tasmania.
The following eight Tasmanian towns have been announced finalists in the 2025 Tassie's Top Tourism Town Awards (click on the town names to view more info).
There's a voting link at the bottom of the page where you can have your say and vote for your favourite towns - and go in the draw to WIN a Tassie Getaway valued at over $4,000!
BEAUTY POINT:
Beauty Point is a town in Tasmania shaped by water and located where the Tamar Valley meets the sea. It's a place where time slows, stories deepen, and the journey becomes as meaningful as the destination. Just under an hour from Launceston and Devonport Spirit of Tasmania terminal, Beauty Point is an easy beginning to any Tamar Valley itinerary. And yet, once you arrive, you'll understand why many visitors end up staying longer than they planned.
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BINALONG BAY:
Binalong Bay, on Tasmania’s East Coast in larapuna / Bay of Fires, is where energy meets serenity. Voted Australia’s Best Beach in 2025, it invites connection, discovery and immersion. Swim in turquoise waters, wander white sand beaches, or snorkel vibrant marine life among orange-lichen rocks. Paddleboard across glassy bays or ride the Bay of Fires Mountain Bike Trail for adrenaline with ocean views. By afternoon, slow the pace with a picnic in a secluded cove or a hammock by the sea. At night, retreat to a cosy stay under stars. Binalong Bay lingers long after you leave.
BOTHWELL:
Bothwell, located in Tasmania's wild heart, the Central Highlands, isn't for the hurried tourist. It's for mindful visitors seeking connection, breathtaking highland landscapes, and wide-open spaces. It's a place where you're not just passing through — your part of something unassuming but astonishing; renowned for its rich Scottish and Irish heritage, the Australasian Golf Museum, tartan-themed signage, and numerous heritage buildings. The story of our past still whispers around every corner and has made our beautiful township what it is today. If you're coming down for air, you'll find it here, a story and a soul — timeless, fresh, clean, and memorable.
DELORAINE:
Deloraine, nestled in Tasmania’s Meander Valley, blends heritage charm with wild beauty. Cradled by the Meander River beneath the Great Western Tiers / Kooparoona niara, this ‘Short Walks Capital’ invites visitors to slow down and savour life. Stroll art‑lined streets, river walks and the historic Folk Museum; then explore nearby Liffey Falls, glow‑worm caves, and Trowunna Wildlife Sanctuary. Farm‑gate honesty boxes, truffle farms, cool‑climate wines and country pubs celebrate fertile farmland and community warmth, while crystal‑clear night skies sparkle overhead. Deloraine invites you to slow down and savour life’s simplest joys.
DEVONPORT:
Nestled along Tasmania’s North-West Coast, Devonport is a city of natural beauty and vibrant community spirit. Expansive parklands and scenic pathways invite exploration, while the city’s rich history shines through its cultural landmarks, such as the Tiagarra Indigenous Cultural Centre, Home Hill, and the Bass Strait Maritime Museum. Sandy beaches offer tranquil retreats, perfect for unwinding by the sea. By night, the "From Sky to Sea" light show transforms the cityscape, celebrating its coastal identity. The nearby Cradle Mountain provides an unforgettable day trip. More than just a destination, Devonport is a place of genuine stories, pride, and connection.
PORT ARTHUR:
Port Arthur, nestled on Tasmania’s Turrakana/Tasman Peninsula in the Tasman Region, is a charming town that blends rich convict history with breathtaking landscapes, thrilling coastal adventures and exceptional local food and beverages. Visitors can explore the UNESCO-listed Port Arthur Historic Site, cruise along dramatic sea cliffs and encounter wildlife and wonderful nature walks. With welcoming locals, a sustainable tourism focus and unforgettable experiences, Port Arthur is more than a town — it’s a destination that captivates the soul as a remote Tasmanian treasure. It's a natural escape!
RICHMOND:
Nestled in the picturesque Coal River Valley, the quaint town of Richmond offers a delightful blend of history and natural beauty. Explore the iconic Richmond Bridge, wander along cobblestone streets adorned with boutique shops, and savour the local culture at cosy cafes. Embark on wildlife adventures in nearby parks, enjoy fresh produce at local farms, or navigate timber and hedge mazes in the town itself. With family-friendly accommodations and a welcoming atmosphere, Richmond ensures a rejuvenating getaway for parents and endless fun for the little ones, creating cherished memories for a lifetime.
STANLEY:
A spectacular peninsula in Bass Strait boasts some of the cleanest air in the world. Nestled at the base of an ancient volcanic plug, lies the charming fishing village of Stanley in northwest Tasmania. Here, the hero is the ancient land itself – wild and rocky outcrops adorn stunning seascapes. Historic cottages create a picturesque frame around the town's two pristine beaches, and local residents include a fairy penguin colony. Stanley boasts world-class culinary delights, including freshly caught Tasmanian seafood, Cape Grim Beef and local artisan produce. A small haven that packs a powerful punch for making family memories.
Disclaimer: All town content has been provided by entrants as part of their submission in the Tassie's Top Tourism Town Awards program. Each entrant is responsible for the currency and accuracy of such content.
CLICK HERE AND VOTE FOR YOUR 2025 TASSIE'S TOP TOURISM TOWNS
When placing your votes, you can opt into the draw to win a Tassie Winter Getaway valued at over $4,000, including Younique Stays accommodation in Binalong Bay; a Tamar Valley Visitor pack from Beauty Point, Rathmore and Ratho Farm accommodation and experiences in Bothwell; Cedar Cottage Meander, The Empire Hotel Deloraine, Meander Valley Vineyard, Artwork in Silk Yarns, and Deloraine Folk Museum in Deloraine; The Tall Ship Julie Burgess, Don River Railway, Home Hill, and Bass Strait Maritime Centre in Devonport; a Tasman Experience package from Port Arthur, ZooDoo in Richmond; and Tall Timbers accommodation, Stanley Hotel, Hursey Seafoods, and The Nut Chairlift in Stanley.
The 2025 Tassie's Top Tourism Town Awards are brought to you in partnership with Bishopp Outdoor Advertising
