The judging panel for the 2025 Tassie Tour Guide Award was made up of respected and experienced members of tourism and guiding associated industries. They each volunteered a significant amount of their own time to judge entries and provide entrants with detailed and carefully thought-out feedback.

The judging team was led by the Chair of Judges, whose role was to facilitate and moderate the judging process.

Terri Simpkin - Chair of Judges

Terri is an Associate Professor in Management and the Director of Mischief: a consulting firm specialising in organisational capability development. She is also a NED for social enterprise, Hamlet.

After an award-winning tenure at Drysdale she moved onto global management roles for Anglia Ruskin University and the University of Nottingham in the UK.

Prior to this, Terri held multiple leadership roles in human resources, strategy and business management. As a consultant to the hospitality and tourism sectors, she has worked extensively with government agencies, SMEs, international industry associations and large companies.

She focusses on the complexity of contemporary workforces and emergent leadership challenges across sectors including organisations such as the NHS, Bloomberg, CBRE, BAE Systems and Cambridge University.

Her PhD examined the complexities of occupational decision making in the hospitality industry. As a Churchill Fellow, she researched human resources practices in hospitality and tourism across the United Kingdom, Ireland and the United States including a management programme at Disney in Florida.

Tory Ross

Tory has gained tourism industry experience through roles in both the private sector and Tasmanian Government. This includes positions in the senior management teams of Tourism Tasmania, The Royal Tasmanian Botanical Gardens, and more recently as Director of Tourism Experience & Visitor Services with the Tasmania Parks & Wildlife Service (PWS).

While Tory left the island for a number of years, living and working in Melbourne and the UK, she is a passionate Tasmanian with a focus on developing productive partnerships that contribute to developing the tourism industry and ultimately enhance the experience of visitors to our state.

Tory also holds a Graduate Diploma in Australian Tourism Marketing from Monash University.

Andy Webber

Andy brings over 20 years of experience across the tourism and travel sectors to his current role as Experience Program Manager at Tourism Tasmania.

Originally from the UK, his passion for travel led him to New Zealand and then Australia, where he built a diverse career spanning Flight Centre, NRMA, and Discovery Travel Centre, gaining expertise in leisure, cruise, group, and corporate travel.

After settling in Tasmania, he expanded his knowledge of the accommodation sector at Hotel Grand Chancellor Hobart, deepening his understanding of the visitor experience. His broad industry background across retail travel, corporate travel management, and hospitality gives him a unique perspective on the entire traveller journey, from initial inspiration to on-the-ground experiences.

Having first discovered Tasmania as a visitor, and now as a passionate advocate, Andy brings an outsider's perspective on what draws people to the island and an insider's understanding of what makes Tassie special.

Bruce Morley

Bruce has worked at TasTAFE for over 25 years and was instrumental in the development of the original Certificate III in Guiding program.  He has a passion for history, Tasmanian landforms and the natural and cultural values of the state.

His vocational experience includes being a Bushwalking Guide with Craclair Tours and Wilderness Tours; an Outdoor Instructor in Adult Education with Project Hahn, Executive Officer at the Tasmanian Outdoor Leadership Council (TOLC), Department of Tourism, Sport & Recreation; and Director of Arete Training & Solutions.