2024 saw the reintroduction of the much-coveted People's Choice Award to the Tasmanian Tourism Awards program.

This award category is completely independent from the judging process, with winners selected based on consumer choice – combining both online review scores and a public vote.

• Online Review Score: Finalists comprise the Tasmanian tourism operators with the highest Global Review Index (GRI) score across the qualifying period, 1 July 2023 - 30 June. The GRI is pulled from ReviewPro - an aggregator of online reviews from 130+ travel review and booking sites around the globe. Individual GRI scores will form part of the final results.

• Public Vote: An online public vote contributes to the final result for this category. Finalists are able to connect with visitors and followers to encourage them to vote for their favourite Tasmanian tourism experiences from the range of accommodation, attractions, distilleries, food tourism, hire services, tour and transport options.

A Gold, silver, and bronze winner is awarded in this category, announced at the Tasmanian Tourism Awards gala in November.

The twenty-one 2024 People's Choice finalists are listed below:

2024 People's Choice medalists:

Gold - Maria Island Cruises

Silver - Tasmanian Mountain Bike Adventures

Bronze - Tasman Sea Salt (The Salt Sommelier)