Working Smarter: Practical AI for Tourism Operators

Intended workshop audience: For tourism business owners, managers and marketers who want to save time, serve guests better, and grow faster – without needing tech skills or AI experience.

Workshop Description: AI is not just for tech giants — it is now an everyday tool for Tasmanian tourism operators ready to save time, reduce admin and deliver faster, better service.

In this practical 75-minute workshop, SCALA's leadership strategist, Steve Wiggers, shows you exactly how ChatGPT can start working for your business — today.

Learn how to write irresistible tour descriptions, automate guest emails, build instant itineraries, and set up a 24/7 concierge — all without coding or tech expertise. You will get hands-on, writing your own AI prompts live, sharing insights with others, and walking away with a ready-to-use action plan plus a plug-and-play cheat-sheet of tourism prompts.

If you want to cut hours off your weekly workload and spend more time growing your business, this session is your shortcut.

About Steve

Steve Wiggers cuts through the jargon to deliver practical tools that leaders and teams can implement immediately.

As the Managing Director of SCALA, he has guided thousands of professionals in enhancing productivity, customer engagement, and adopting emerging technologies like AI with confidence.

Steve's energetic, no-nonsense style resonates across corporate, tourism, and regional audiences, reflected in his workshops' average satisfaction score of 9.5/10.