From Local to Legendary: How to Communicate Your Brand Story

Intended workshop audience: This workshop is designed for Tasmanian tourism operators, from small, family-run ventures to established businesses, who want to strengthen their brand presence and better connect with their audiences. Whether you’re just starting out or looking to refresh your messaging, this session will help you tell your story with more clarity, authenticity and impact. Ideal for business owners, marketing leaders and anyone who speaks on behalf of their brand.

Workshop Description:

Every Tasmanian tourism business has a story worth telling, but the brands that truly stand out are the ones that know how to tell that story with heart, clarity and confidence.

From Local to Legendary is a practical, fast-paced workshop designed to help Tasmanian tourism operators uncover and communicate what makes their business genuinely unforgettable.

Using a powerful 4Ps framework — People, Place, Product and Performance — this session explores how to craft brand stories that connect emotionally, appeal to the senses and resonate across different audiences and formats. You’ll learn to move beyond listing services or locations, and instead build a brand presence that feels both distinctly Tasmanian and deeply personal.

We’ll unpack what it takes to go from being a ‘local secret’ to a ‘legendary experience’, with exercises that help you shape your message, elevate your voice and express the full story behind your offering, your team, your place and your values.

Whether you’re a small start-up or a well-established operator, this workshop will give you the tools to:

• Identify your brand’s unique voice and personality
• Align your communication style to your audience and message
• Use storytelling, sensory language and high-impact messaging to cut through
• Create consistency and authenticity across your brand touchpoints

This session is hands-on, energising and tailored to help you sell what you do and share who you are in a way that’s truly unforgettable.

About Barb - Storytelling + Communication Coach

Barb McGregor is a trusted expert in storytelling with impact, known for helping people and organisations find their voice and tell their story with confidence and clarity. With a background spanning executive leadership, strategic communication and public engagement, Barb brings deep insight into how stories shape brands, shift perceptions and spark connection.

She has coached CEOs, community leaders and changemakers across multiple industries, empowering them to speak with purpose, presence and authenticity. Her practical, energising workshops help people move beyond buzzwords and into messages that genuinely land, drawing on voice, audience psychology and story craft.

Barb believes that every Tasmanian business has a story worth telling and that the right words, delivered with heart, can turn local ventures into unforgettable brands.