From Looker to Booker: A deep dive into the customer journey with Booking.com

Intended workshop audience: The primary intended audience is accommodation operators. However, as we also sell attractions on our site, some of the content like customer booking behaviours & how OTAs drive demand would be relevant to attraction operators as well.

Workshop Description: During this session we will take you through the full customer journey, from the first moment of intent to travel, right through to selecting a perfect place to stay.

We will help you gain a deeper understanding into traveler motivations & booking preferences, how Online Travel Agents (OTAs) drive demand for accommodation operators and how you can optimise your offering online to capture more bookings.

In this session, you will learn:

• The art of driving demand: How OTAs capture demand, attracting the right travellers to the platform and how you can utilise OTAs to leverage a global reach.
• What travellers are looking for: Insights into traveller trends and how you can translate these behaviours into bookings
• How to enhance your conversion online: Actionable insights to help convert more lookers into bookers.

About Elly

Since joining Booking.com in 2016, Elly Wright has worked across various account management roles in the Booking.com Brisbane & Melbourne offices.

In her current role as Market Team Manager, Elly leads the account management team for Victoria, Tasmania and South Australia, supporting partners with valuable market insights & advice into how to utilise Booking.com’s channel to its full potential to help grow their businesses.