Tourism Australia update and Public Relations insights

Join Tourism Australia for an engaging and informative session exploring the latest international arrival data, key market trends, strategic priorities, and public relations initiatives.

This breakout session will equip attendees with practical insights on how to align with Tourism Australia’s global marketing efforts and effectively leverage international visitation to drive business growth.

Your Presenters:

Kristy Malapa – Industry Relations Manager

Will Cook – Senior PR Executive

Claire Allchin – IMHP & Production Coordinator

About Tourism Australia

Tourism Australia is the Australian Government agency responsible for international tourism marketing.

Tourism Australia's role is to attract visitors to and throughout Australia and help foster a sustainable tourism industry in Australia.

Tourism Australia is a key partner in the Sustainable Tourism Accreditation, Accessible Tourism, Tourism Emissions Reduction, and the Tasmanian Tourism Awards programs operated by TICT through the online Quality Tourism Framework portal.