Tourism Industry Coincil Tasmania

Bike Friendly Business Accreditation Program

Bike Friendly Business

Tasmania is the first state in Australia to develop a Bike Friendly Business community.

Doing so helps businesses understand the importance of Tasmania's growing cycle tourism industry.

TICT developed the 'Bike Friendly Business Accreditation Program' in 2017 in partnership with the Tasmanian Government, the Tasmanian cycling community, and Tourism Northern Tasmania.

What is the aim of 'Bike Friendly Business Accreditation'?

  • To create an accreditation program for tourism facing businesses in Tasmania to leverage the cycle tourism market. Businesses will complete a declaration stating they are bike friendly which demonstrates a united and welcome approach to cycle tourists.
  • To create a community of like-minded businesses who all work together to share knowledge and promote/refer each other to cycle tourists.
  • To create a brand that resonates with cyclists and immediately generates a feeling of confidence and reassurance that a businesses carrying this identifiable logo will treat cycle tourist with warmth and provide a level of assistance to their varying needs.

How Much Does It Cost?

Bike Friendly Business Accreditation is currently free of charge for Tourism Accredited Businesses.

Who Should Apply?

No matter the size or location of your business, if you are a tourism business engaging with the cycling market to Tasmania, you are encouraged to apply for accreditation as a 'Bike Friendly Business'.

Simply download the 'Bike Friendly Business Accreditation' information kit and complete answers before submitting to info@tict.com.au for assessment.

Marketing Campaign

In Spring 2018, we're planning to launch our consumer marketing plan to tell cycle tourists all about the Bike Friendly Accreditation Program. We're building a website that will list all the Bike Friendly Accredited Businesses; we'll distribute a flyer and posters, run a social media campaign and build a community of interested "cycle tourists" to help them find Bike Friendly Businesses, like you.

So get on board now and join us for the ride, it's free to join - click above to download the information kit.