Tourism Industry Coincil Tasmania

Robert Pennicott

Rob Pennicott

Meet Rob

Robert is the owner of Pennicott Wilderness Journeys, which he founded in 1999. Today the family business operates six tourism products. The best known are the original Bruny Island Cruises and Tasman Island Cruises which allow visitors to explore spectacular National Park coastlines and encounter wildlife aboard custom-built yellow boats.

Over the last five years Rob has added Bruny Island Traveller, Iron Pot Cruises, Tasmanian Seafood Seduction and the Three Capes Track to his product portfolio and in September will expand in to Victoria. Pennicott Wilderness Journeys now operates 17 vessels, employs 100 staff and hosted over 120,000 visitors in the past year.

Rob passionately promotes the importance of sustainable tourism. Pennicott Wilderness Journeys is 100% Carbon Offset and an Advanced Ecotourism Certified operator. The business always exceeds world’s best practice standards for efficient fuel, energy and water use. Driven by a desire to give back to the environment and community that has supported him,

Robert established the Pennicott Foundation as a flagship for important philanthropic activities. A portion of all cruise tickets go towards the Foundation. Pennicott Wilderness Journeys has won 12 Australian Tourism Awards and 27 Tasmanian Tourism Awards with Rob recognised as an Australian Tourism Legend in 2014.

Rob's Areas of Specialty

  • Experience and Product Development
  • Sustainable Nature Tourism
  • Visitor Experience and Intepretation
  • Workplace Culture
  • SME Tourism Operations