Tourism Industry Coincil Tasmania

Emma Terry

Emma Terry.jpg

Meet Emma

Emma Terry is the Chief Marketing Officer for Tourism Tasmania. Emma is responsible for the delivery of Tourism Tasmania’s marketing program to increase demand for the State.

Emma Terry has over 18 years’ experience in business strategy and planning and development as well as developing and implementing brand and marketing strategies to achieve business objectives for local and international markets. Emma’s experience ranges across a wide range of industries from marketing consulting, IT, engineering, FMCG and tourism. Emma is the past Chair of Engender Equality and has been a mentor in the Women in Global Business Initiative, mentoring business owners in growing their business in the domestic and international markets.

Emma's Areas of Specialty:

  • Business strategy and planning (for growth)
  • International market development
  • Brand development
  • Marketing strategy development
  • Tourism marketing