Tourism Industry Coincil Tasmania

Tom Wootton and Anne Greentree

Tom and Anne

Tourism Strategy… without the BS

American Baseball player, Yogi Berra, famously said that "if you don't know where you are going, you'll end up someplace else." In that context, most would agree that your tourism businesses (indeed any business) can benefit from a clear strategy. However, not everybody agrees on what strategy is, how it should look, what it should contain and how many Simon Sinek videos you should watch before you begin. And that’s okay, because your strategy should suit your needs.

This workshop aims to cut through any confusion around strategic planning in tourism to provide a clear, useful and simple pathway for your business. It will also detail ways that your strategy can integrate with the broader 2030 Tasmanian Visitor Economy Strategy.

Monday 14 August, 9:00am-10:30am, Peppers Silo Launceston.

About Tom

There is no denying Tom has had (and continues to have) an incredible influence on tourism in Tasmania.

Before his current role as a tourism consultant, Tom was the inaugural Chief Executive Office of the regional tourism organisation, West by North West. In this role, Tom led the organisation’s charge on advocacy, industry support, product development and marketing, and worked closely with the state government as well as other industry stakeholders.

Tom is also a lawyer and board director, and has had experience helping launch businesses including Pumphouse Point and MACq 01 Hotel.

About Anne

Anne has extensive experience as a senior leader in tourism and national parks portfolios in the Queensland Government specialising in industry development, ecotourism and strategy. When she ‘stumbled‘ into tourism she knew she’d found her ‘tribe’!

Since moving to Tassie in 2017, she has led business development for a New York based tech firm specialising in customer solutions for parks and recreation as well as Chair of East Coast Tourism.

For the past four years, Anne has been Director Visitor Economy Strategy at Tourism Tasmania. In this role, Anne has many responsibilities including the development and implementation of the COVID-19 recovery plan and long-term outlook and strategy for Tasmania’s visitor economy, in partnership with Tasmanian Government Heads of Agencies and peak tourism and hospitality associations. Currently, Anne is working alongside state government and industry developing the 2030 Visitor Economy Strategy.