Tourism Industry Coincil Tasmania

Luke Martin

Cruise. Let's Talk Frankly.

No issue splits the tourism industry in Tasmania quite as much as cruise ships.

There are many tour operators' and retailers' who' very business model depend upon the ships arriving each summer, while their are some tourism stakeholders who question the very value of cruise ships to Tasmania, as we increasingly put a premium on not being like other destinations.

COVID has given us the chance to pause,. Take stock, and consider how best do cruise ships serve as our destination over coming years.

Luke's going to try and unpack the key issues with the sector from our industry's perspective, and outline the work required in determining a cruise strategy for Tasmania that we can all get behind.

About Luke

Luke has served as Chief Executive of Tourism Industry Council Tasmania since March 2011.

He is responsible to the TICT Board of Directors for implementing the organisation's policy, advocacy and strategy agenda. He also represents TICT on the T21 Steering Committee with the Tasmanian Government, and is a Director of the Australian Tourism Industry Council.

Luke has a background in politics, public policy, local government and corporate communications.