Tourism Industry Coincil Tasmania

Jason Little

Jason Little

Forever West of Centre: Building a Brand for Tasmania’s West Coast

In this keynote style presentation, we’ll tell the story of the West Coast branding project from brief to brand launch and beyond. We’ll cover the origins of the brief, the approach that For The People took in collaboration with the West Coast Council and review the results thus far of the project. We’ll focus on the importance of engaging locals to build a strong tourism brand and why leaning into what makes a place different from everywhere else is critical for building a brand that takes on a life of its own.

About Jason

This session will expose the story behind Tasmania’s West Coast recent regional brand project, that set a new standard for comprehensive community consultation and regional branding in the local government and tourism sector. From brief to brand launch and beyond, you’ll hear about the origins of the project, the approach that For The People took in collaboration with the West Coast Council and community, and review the results thus far. You’ll hear about the importance of engaging locals to build a strong tourism brand, and why leaning into what makes a place different from everywhere else is critical for building a brand that takes on a life of its own.