Tourism Industry Coincil Tasmania

Greg Freeman

Getting the most out of your OTA Partnership

With almost 21% of bookings coming from OTA channels, it is important to ensure the relationship between OTA and providers is effective, easy, and mutually beneficial.

During his master class Greg will share key learnings from his years as Expedia Groups Market Manager to ensure everyone gets what they need from any online supply channel. With some quick and easy wins that will benefit any operator.

Content, engagement and conversion is the name of the game when targeting high value guests.

About Greg

Over the past 10 years, Greg has built a strong career in Technology, Account Management and Marketing. From his own web and app development company, to telecommunications, FMCG and most recently for Expedia Group as their Tasmania Market Manager.

Almost 4 years ago Greg made his first visit to Tasmania. He quickly began exploring the state. During his many visits (counting over 40 to date) he has worked to make Expedia Group platform accessible to a range of partners across the state.

With a continued focus on growing his partners businesses using his expert understanding of the market, the online travel marketplace, technology and visitor trends, Greg works to truly understand what his partners need to succeed.