Tourism Industry Coincil Tasmania

Sam Denmead & Jake Smith

10 Things Every Tourism Operator Should Be Doing Right Now

We've asked two of our very best and brightest who each have very different backgrounds and experiences in Tassie tourism, to knock their heads together, and come-up with the definitive 10 Point List of the things every tourism operator should be doing right now.

Expect a little on cheap and effective marketing, taking stock of your costs, looking at your online presence, know your networks - a short, sharp practical 'To Do' list to take away from the day.

About Jake

Jake has over 20 years experience in the Tasmanian Tourism Industry and has worked across the state in a variety of roles from the West Coast, Cradle Mountain, through to the East Coast and Hobart. His experience in the accommodation sector includes small and large hotels at stardard, premium and luxury levels. Most recently as General Manager of MACq 01 Hotel, Jake opened and operated the property, seeing it recognised at state and national levels and as an Employer of Choice here in Tasmania.

About Sam

Sam Denmead has been involved in the tourism industry for more than 25 years. She's seen it from all angles – as a tour operator; a tourism marketer; and now running her own tourism consultancy, Green Hat Tourism. For the last five-years Sam has worked closely with TICT as the Coordinator of the Tasmanian Tourism Awards Program, and is currently mentoring a number of operators in responding to the challenges of COVID.