Tourism Industry Coincil Tasmania

Gang of Youths

Young Tourism Pros.jpg

(No, not the Aussie Rock band - but if you do want to catch them, they're playing in Hobart the Sunday before the conference!)

Attracting And Retaining The Zoomers, Millennials, Gen-Zs, And Boomerang Generation.

Today, 1 in 5 working-age Australians are under the age of 25.

Australians who are coming of age in the era of influencers and Covid have a very different approach to work and life, and have very clear expectations of their employers when it comes to these things.

If their employers don't respect and accommodate these values, they're very likely to quickly find someone else to work for who does.

The tourism industry has massive, long-term workforce challenges, and we're competing with every other sector of the economy in attracting a new generation of Tasmanians to want to work in our sector.

If we want them to work for us, we need to start listening to what they are saying, and respect their values and expectations when it comes to working in our tourism industry.

The Victorian Young Tourism Network last year released a landmark report on the perceptions, experiences and priorities of young people working in the Victorian tourism industry. We reckon a lot of their findings would be pretty consistent with the views of young Tasmanians working in our own industry.

Secretary of the Victorian Young Tourism Network, Kate Rickwood, will be visiting Tasmania to share the report and its findings, before TICT's Emma Azon-Jacometti leads a panel discussion of Tasmanian young tourism professionals on some of the opportunities and challenges we face in positioning Tasmanian tourism as an employer of choice for young Tasmanians.

If you're an employer, senior manager, or HR specialist, grappling with the challenge of attracting and retaining young people in your business, this session is for you.