Youth & Backpackers - Market Masterclass
With close to 18 years experience working in the youth and backpacker sector of tourism Kristy has gained sector knowledge from working initially as a tour guide in Europe and then for the OTA giant Hostelworld Group between their Dublin, London and eventually Sydney offices where she led the satellite team for over 10 years. She also held the roles of President of the Backpacking Operators Association of NSW and Vice Chair of the national Backpacker and Youth Tourism Advisory Panel (BYTAP) and has a business degree in Tourism & Marketing.
For the last 2 years she has been working with Tourism Australia as Industry Relations Manager for Victoria, Tasmania, South Australia and Western Australia and also the national youth sector specialist. In this workshop she will share some insights gained over her career, share some research results conducted by Tourism Australia, detail the latest reiteration of their Working Holiday Maker (WHM) campaign, and chat about distribution models and trade events of particular interest to operators who work this market.