David Inches, Simon Currant and Daniel Leesong
Turning Your Idea Into Reality - The Process Of Product Development And Capital-Raising
You have a great idea for a new tourism product.
How do you prove up your concept, and develop a business case that will pass muster with banks, financiers and grant assessment panels?
In this workshop, David Inches and Simon Currant will take you through the process they undertake with their clients in market testing a tourism concept to support a business case for development. What is product testing in tourism, who does it? How much does it cost? And are there ways to do it on a budget.
Then, Coal River Farm Developer, and TICT Chair, Daniel Leesong, will go through his lived experience of capital raising. Banks, private investment houses, grants - what are the opportunities, and how do you present your business plan to have the best chance of attracting capital.
Monday 15 August, 9:00am-10:30am, Hotel Grand Chancellor Launceston
David Inches brings 20 years of tourism development and marketing experience across all corners of Australia and New Zealand.
In 2006, David launched his consultancy working with Australia’s tourism visionaries to shape and promote compelling, sustainable and profitable tourism experiences. David’s depth of insight into the global traveller combined with his knowledge of tourism operations, business modelling and contemporary marketing communications places David with a unique skill set.
Simon Currant is a tourism developer, and currently serves as a director of the Tourism Council of Tasmania and a Director of TT-Line. His tourism developments include Strahan Village, Cradle Mountain Lodge, Peppermint Bay and Pumphouse Point.
Simon was awarded a Centenary Medal in 2001, Tasmanian of the Year in 2004, and appointed an honorary Member of the Order of Australia in 2006.
Daniel Leesong is the founder of Coal River Farm, Chair of the Tourism Industry Council of Tasmania, Member of the Premiers Visitor Economy Advisory Council, Board member of the Tasmanian Botanical Gardens and has had a long career in Corporate Affairs, Public Relations and Finance. He has previously been Chief of Staff to a former Tasmanian Premier, held CEO roles in tourism and marketing at a State and National level and has lived and breathed the trials and tribulations of starting a business from scratch, navigating the capital raising process and adapting as required to push forward with the Australian Tourism Award winning operation he heads today.