Tourism Industry Coincil Tasmania

Alice Hansen

Alice Hansen

Influencing the Influencers!

About Alice

Alice is the founder of Tailored Tasmania, a launch pad for exploring the island like a local. The book and sister website has become a trusted Tasmanian voice, packed with secrets on the best places to eat, play, shop and stay. The curated content brims with tourist trails less travelled.

Alice has contributed to magazines including Gourmet Traveller, Peppermint Magazine, Luxury Travel, Audi Magazine, Australian Traveller, Herald Sun, Jetstar, Italian Vogue and the national Escape travel lift-out.

Her writing clients have included Tourism Tasmania, Federal Group and RACT. Visit MACq01, Pumphouse Point, Wrest Point, Three Capes Track and you'll be reading her words. Other commissions range from Tassie's best outdoor bath tubs for Tourism Tasmania, to timber from deep below, the tale of Hydrowood for State Growth.

She has nine published books and has written brand ads featuring in Qantas, Virgin and Gourmet Traveller and gained experience on the NBC Foreign Correspondence Desk in North Carolina. Her photography has appeared in Italian Vogue and her best selling children's book A Devilish Tale featured on BBC's Fast Track, reaching 180 million households worldwide and has raised more than $10,000 for the Tassie Devil Appeal.

Alice currently works as a freelance writer after working with Tourism Tasmania for 7 years - the majority of this time spent as Editorial Coordinator and Destination Journalist. Alice is currently the publicist for the NZ Whisky Company and Ratho Farm and her broad writing skills cover website content, press releases, social media and magazine feature writing.

So when it comes to influencing influencers, you could say Alice knows her stuff! In this breakout session Alice will help you unlock the mystery behind engaging influencers to work for your business by letting you in on what they want, as well as giving you some key pointers in what to consider when engaging an influencer as part of your marketing strategy.