Tourism Industry Coincil Tasmania

Amanda Aitken

The Drive Journeys Project - Making Touring Cool Again

Amanda was appointed Project Manager for the Tasmanian Journeys program in November 2018. She joined State Growth with a diverse range of experience across the government, corporate and community sectors, including a five year period managing Melbourne’s New Year’s Eve celebrations, several years as the Event Manager at the Victoria Law Foundation, and most recently as the Program Coordinator for Entura’s Clean Energy and Water Institute.

Originally from Tasmania, Amanda returned to Hobart in 2016. As the Journeys Project Manager, Amanda is responsible for managing the planning and delivery of a suite of five iconic drives. The Journeys program has the primary objective of encouraging visitors to venture beyond Hobart and Launceston to explore Tasmania’s regional communities, and stimulate economic growth and investment.

Amanda will provide an update on the roll-out of the five iconic drive journeys across Tasmania, and details of how industry stakeholders can contribute to the development of the iconic drive in their region.