Tourism Industry Coincil Tasmania

Rob King

Rob King

Understanding Your Customer Journey

The workshop "Understanding Your Customer Journey" will provide valuable insights into understanding and optimising the experience you take customers on.

You’ll gain valuable insights into the various touchpoints and interactions that customers can have with your brand. We will hone in on how we meet potential customers at the emotional level, by identifying their needs, and understanding their motivations at each stage of the journey.

We will explore simple ways to deliver a seamless and consistent experience.

Many of the touchpoints are digital and our websites are central to converting potential customers into purchasing/booking customers. Google has reshaped the way they report our website data, we will cover how we can use GA4 to measure a web visitor's journey.

You’ll leave with practical tips and frameworks to apply, enabling you to optimise customer touchpoints, enhance engagement, and deliver exceptional experiences.

Monday 14 August, 3:30pm-5:00pm, Peppers Silo Hotel Launceston.

About Rob

Experienced, talented and modest (except when it comes to sport!) Rob King is simply the perfect leader for our Kingthing team. After 26 successful years in the media industry he joined Kingthing Marketing as CEO back in 2015 to help Beck with her growing marketing consultancy and since then he hasn’t looked back.

Rob has a wealth of knowledge gained across a number of key roles specialising in customer service, sales, sales training, marketing and project management with Fairfax Media. As Circulation Manager of two of the country's largest regional newspapers he was widely sought after in this field. He facilitated the first fully subscriber paid digital edition for Australian regional newspapers, which has grown as a profitable revenue stream and important component of products offered by Fairfax.

In his current role Rob has grown the Kingthing team considerably, with an eye for strategic direction he helped to diversify the business from a tourism consultancy to encompass a broader range of business sectors making Kingthing a more attractive entity to both clients and possible recruits.

Beyond the day to day operations of which he oversees, Rob often presents around Tasmania on topics such as website fundamentals, Search Engine Optimisation (SEO), social media fundamentals and paid digital advertising. Rob has extensive experience in digital marketing and has worked with hundreds of small businesses in Tasmania delivering sound business advice based on experience and the latest research and trends.

A tech nerd at heart it doesn’t take much to summon Rob’s inner geek, he loves assessing websites whether they are five pages or 500, drilling deep into analytics, reviewing content and ensuring the user experience of websites is top notch.

When Rob isn’t busy working, he can be found chilling out at Low Head, hiking around the state or hurtling down one of his favourite mountain bike tracks at full speed in and around Launceston.

King Thing logo

With thanks to King Thing.