Tourism Industry Coincil Tasmania

COVID-19 - Tasmanian tourism response

Our message to the Tasmanian Tourism Industry

These are extraordinary times for our industry and the community.

As a tourism industry we've faced disruptions before around September 11 and the collapse of Ansett, the GFC, airline groundings, and natural disasters, but nothing quite like this.

This rapidly evolving situation with Coronavirus and the disruptions to global travel and public events is on a scale unprecedented.

The priority right now is public health, and we support our health authorities and all levels of government in the steps they are taking to contain the virus spread.

As the peak industry body we are in constant discussions with Tourism Tasmania, State and Federal Governments, and our national tourism colleagues, on the necessary measures to support businesses under pressure, while preparing the foundations for a fast and strong recovery. Be assured tourism recovery is front and center in the mind of decision and policy makers.

There are a lot of communiques, EDMs and information being made available to you by the Government's Health and Tourism Authorities.

Through the crisis we're not going to clog up your inbox unnecessarily repeating information, so we urge you to follow these sources of up to date and official information.

Business Advice, Information and Support

  • For the latest up-to-date information for businesses on the virus and what you can do to protect yourself, your staff, and your guests, please visit
  • Tourism operators who are deeply concerned about their immediate business and cashflow situation are strongly urged to register their details with the Tasmanian Government's Business Hotline, on 1800 440 026
  • We also encourage you to speak soon to your accountant or financial adviser about your situation, and potential to access the tax benefits the Australian Government announced last week. Visit for all the details.

Register and keep an eye out for 'Tourism Talk'

Be mindful of your staff, your colleagues and yourself.

These are uncertain and difficult times, and all of us in business will be feeling levels of anxiety. Many of us will have staff and colleagues worried about their own futures, and the health and well-being of their families.

If you see signs of anyone not coping as well as they could, don't hesitate to reach out for support. Beyond Blue has some excellent resources here for small businesses dealing with heightened levels of stress and anxiety. Anyone needing to talk to someone about how they are going and their concerns, are urged to contact Lifeline on 13 11 14.

Final thoughts..

We will get through this as an industry by working together, supporting each other, and working strategically with our government partners. This is what sets our Tasmanian tourism industry apart from the rest.

Coronavirus is a severe market disruption - but it is not a permanent market shift - and history shows Tassie tourism always bounces back quickly and strongly from past disruptions. Beyond the current crisis situation, there is every reason to be optimistic about a rapid recovery, and the medium to long-term forecasts for Tasmanian tourism remain very strong.

If you have any questions, concerns or are aware of issues we need to know about - please feel free to email Luke directly.

Our best wishes,

Daniel Leesong, Chairman
Luke Martin, CEO

For and on behalf of the directors and team at Tourism Industry Council Tasmania.